Author: Content Curator

Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience.

After all that hard work, long nights, and endless research, it would be a shame if your book went unread.

Those of you who have recently written an ebook, are in the process of writing one, or planning to write one in the near future need to start thinking about your distribution methods.

You could be the best writer on the planet, but if you don’t know how to market yourself, nobody will know about you and your writing.

That’s how you need to approach your ebook distribution strategy. Think like a marketer. Not everyone with great writing skills is a marketing expert.

If you need some guidance on getting tons of downloads for your newest ebook, you’re in luck.

I’ll walk you through everything you need to know to create a waterfall of downloads. Here’s how you do it.

Start taking pre-orders

Don’t wait until you’re done writing the ebook to promote it. Taking pre-orders in the early stages is a great way to build hype for your ebook and brand.

If people know they can get the ebook in advance, it may seem even more appealing.

Lysa TerKeurst used this strategy to promote her ebook, Uninvited:

This approach is great because it give… Read More

Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one place? In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels. Why Use a Social […]

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Do you use Twitter ads? Looking for tools to improve Twitter ad targeting? In this article, you’ll discover four tools to help you research and build better-targeted Twitter ad campaigns. #1: Run Keyword Searches to Export New Prospect Lists Followerwonk is a service from the SEO masterminds at Moz. This helpful analytics tool can save […]

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Do you use a blog to connect with customers and prospects? Wondering how to plan and publish strategic content on a consistent schedule? In this article, you’ll discover how to set your blog’s editorial calendar for an entire year. #1: Set Goals for Your Blog Before opening a spreadsheet and jotting down ideas for your […]

This post How to Research and Plan Your Blog Content for a Year first appeared on Social Media Examiner.

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When was the last time you updated your website?

If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.

However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates.

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop?

For those of you who have never tried A/B testing, it can be difficult to know where to start. Regardless of your situation and experience with A/B testing, I can help you.

Continuous A/B testing will make your website more efficient.

I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates.

How A/B testing works

A/B testing isn’t difficult to understand. You start by creating a hypothesis about a certain element and then run a test to see if your theory was right.

To do this, you create two different versions of your website. Half of your site traffic will get sent to one version, and the other half will get directed to the variation.

Here’s a visual representation to give you a better understanding of what I’m talking about: