Author: Content Curator

A picture is worth a thousand words.

This is an ageless English adage I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that it’s easier to show someone something than to tell them about it.

But are you applying this strategy to your blog posts? Blogging is a science.

There are lots of tips and tricks you can learn to engage with your audience, such as mastering the art of storytelling. However, words alone won’t drive engagement.

You’ll need to learn how to incorporate visual elements into your blog posts as well. If you’ve been reading my blogs for a while, you know I practice what I preach.

I love using visuals to help improve my content. To those of you who are not used to this, it can sound intimidating.

Where do you start? How many visuals should I include? What visuals are acceptable?

These are all valid questions that I can answer for you. Use this guide as a reference for adding visual content to your blog posts. Here’s what you need to know.

Understand how people read your blog

You can be the best writer in the world, but the reality is people aren’t going to read your content word for word. It’s a fact you need to accept right now.

According to a recent study, people read only 20% of your content on a page.

Let that sink in for a moment. Research shows that the optimal blog post will take someone about seven minutes to … Read More

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs.

But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write.

If you take care of your blog, your blog will take care of you in return.

Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem.

First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all.

Second, it’s a huge missed opportunity. Blogging is basically free marketing. The only cost to you is your time writing.

If you can learn how to write content that converts, you’ll have a huge return on your investment.

The problem is people writing blog posts don’t know why their blogs don’t help them convert their readers. If this sounds like you, you’ll definitely benefit from this guide.

I’ve outlined how you can identify the elements, or lack thereof, on your blog that are crushing your conversion rates.

Once you recognize the problems, it should be an easy fix. Here are the factors you need to ke… Read More

Successful marketers know how to go the extra mile when promoting their brands, products, and services.

You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website.

Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.

People behave a certain way when specific emotions are triggered. I’m sure you can see this in your life as well.

Have you ever punched a wall or broken something when you’re upset? You wouldn’t normally do that, but you might behave that way as a result of a strong emotional response.

Don’t worry, we won’t to try to get your customers angry or play a game of psychological warfare with them.

Instead, I’m going to show you how you can trigger a variety of emotions with different marketing campaigns. As a result, you’ll be able to drive more sales.

Here’s what you need to know about guiding the emotions of your customers.

Leverage the power of fear

Fear is one of the most powerful emotions, which is why I want to use it to start our discussion. You can use fear as a sale tactic in many different ways.

For starters, try to create the fear of missing out on something, better known as FOMO.

In today’s age of social media, people feel FOMO more than ever. Take a look at these statis… Read More

How do you convince a person to do something?

When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website.

Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates.

Many of these factors have to do with the design of your website. The way your current website is designed could be the reason why you’re losing sales.

Some of your design choices may actually be putting off visitors and hurting your conversions. Obviously, you’re not doing it intentionally. But either way, you’ll need to address these mistakes and make the necessary changes.

Since you can’t actually talk to people who are visiting your website, you need to show them why they should do something.

That’s why I created this guide. I want to show you the top persuasive web design principles that will lead to conversions.

1. Emphasize clarity

What’s the purpose of your website?

It should be clear and obvious to anyone visiting your website from the moment they land there. They should be able to tell what you do and what you’re offering, even if they’ve never heard of your company.

Here’s a great example of clarity from the Square website:

Social media marketing has become one of the most effective ways for businesses to have success in the digital era.

In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.

You can see why it’s so appealing for brands to have a presence on this platform. I hope  your company is on Facebook too.

To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share photos and videos, and run promotions.

Facebook allows you to broadcast live videos to your followers. You should be taking advantage of that as well.

In fact, live videos are such an effective marketing strategy that it made my list of the top marketing trends to look for in 2018. Lots of these promotional tactics can be done  free.

But if you really want to take your social media marketing strategy to the next level, you need to run advertisements on Facebook.

Why Facebook? Well, in addition to having the highest number of active monthly users compared to other social platforms, Facebook ads deliver a high ROI:

Obviously, running these ads isn’t free. But knowing that such a high number of marketers say  this platform delivers the highest R… Read More