Author: Content Curator

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Using Instagram for business today is a necessity. 

Influencers are building their brands on the platform, while small and big businesses are leveraging it to reach new audiences to get more sales.

But just like any other business, launching and managing a business on Instagram can be daunting.

Today, I’ll show you a step-by-step rundown of using the social media platform to launch and grow your business.

The Top Social Media Marketing Software to Use Instagram for Business

Want the easiest way to grow your business on Instagram? Use social media marketing software that helps you enhance your online presence and manage content on the platform.

Sprout Social – Best for Learning Your True Brand PerceptionHootsuite – Best All-in-One for Posting on Multiple PlatformsLater – Best for Planning and Scheduling FeaturesSocialPilot – Best for Small Teams Managing Multiple AccountsAgorapulse – Best for Streamlining Messaging

You can read our full reviews of each social media marketing software here.

6 Steps to Use Instagram for Business

Here’s how you can use Instagram for business:

Create an Instagram Business AccountDevelop an Effective Instagram Strategy for Your BusinessOptimize Your Instagram ProfileShare High-Quality ContentEngage and Grow Your AudienceMeasure Succ… Read More

You’ve heard the advice to “know your why.” But that won’t help you differentiate with content – unless you connect your brand’s why to your audience’s why. Robert Rose shares a step-by-step process to help. Continue reading →… Read More

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“Germany, we’re coming for you,” said a speaker at Visit California’s Outlook Forum in San Fransisco this past February. He reminded the audience that if California was a sovereign nation, it would be the world’s 5th largest economy (ahead of the United Kingdom and India, and behind Germany). 

I traveled t… Read More

Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading →… Read More

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Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers?

While that may be a far-fetched question, marketers can improve the quality of content creation using AI.

Statista estimates that by 2025, the total data creation will grow to more t… Read More