Author: Content Curator

A digital marketing strategy is an absolute given for any company trying to market itself online – right?

 

That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one.

And yet, on the ground, most companies remain unconvinced.

A report by Smart Insights, Managing Digital Marketing , shows that nearly half of marketers have active digital marketing programmes, but no defined strategy at all.

The other half is divided between those who have a stand-alone digital strategy (17%), and those who have integrated it into a more general marketing plan (34%). This is the way it should be, for more advanced marketers, for whom digital marketing has become ‘business as usual’.

I’m sure that many of the 49% of companies that do not yet have a written strategy are using digital media and getting results, but with an integrated digital marketing plan, digital media like organic… Read More

Contrary to popular belief, email marketing is not dead.

Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy.

Stick to the basics. If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list.

It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a regular basis.

Ultimately, your email subscriber list will help you increase engagement, generate leads, and drive conversions.

What’s even more appealing about email marketing is how profitable it can be. In fact, the average return on investment for email marketing campaigns is a whopping 3,800%:

If you have been in business for a while but still don’t have an active list of subscribers, this guide is relevant to you as well. It’s not too late for you to get started with your first list.

You may be a little bit behind right now, but if you want to catch up to your competitors, start focusing on your email marketing strategy as soon as possible.

That said, starting from zero can be daunting. It feels as if you’ve got a long climb ahead of… Read More

Although Google’s algorithm is consistently scaling new heights, with the utilization of progressive machine learning and AI, a solid and effective link building strategy remains one of the most important ranking signals and a key pillar of any comprehensive SEO strategy.

There are many ways to build links for SEO and some people will swear by one method and others by alternative methods. The truth is that every campaign requires a different combination of approaches to building links. More often than not, broken link building can represent an incredibly powerful but underused method.

In this post, I want to explore the art of broken link building. Before we begin though, let’s remind ourselves why link building still matters.

Why link building matters

To determine the ranking of content for any given search phrase or term, Google takes several things into consideration, but let’s take a few moments to consider how it might differentiate two high-quality websites within the same niche.

What makes one website stand out from another in other words?

Both ‘Website A’ and ‘Website B’ contain frequently updated, high-quality content. They also both provide their audiences with excellent user experi… Read More

Not so long ago, internet marketing was all about affiliates. It was one of the more effective ways to reach a mass audience, and brands could compete with one another through an affiliate publisher, or web portal, to increase exposure and drive sales.

Now, ordinary individuals can gain massive reach through a single social channel. Brands that once relied on affiliates to promote their products online are turning to influencers to lend more legitimacy to their wares.

Because of my background in affiliate marketing, I can say with confidence that influencer marketing is the new wave of affiliate marketing. The most engaging of influencers leverage the newest, most exciting technologies to provide a better experience for their audiences.

Brands that once relied on affiliates to promote their products online are turning to influencers.
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The Future of Influencer Marketing

It’s easy to see what I’m talking about just by looking at trends. Consumers are “cutting the cord” from cable television, instead choosing to create their own viewing experiences from their phones, tablets, and computers. Those still tethered to the tube … Read More

Wondering how to allocate your budget to reach the most effective Facebook audiences? Facebook’s Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets. In this article, you’ll discover what the Facebook Budget Optimization tool offers, how it works, and when you should use it. #1: Determine Initial Budget Allocations […]

This post How to Use the Facebook Budget Optimization Tool for Improved Results first appeared on Social Media Examiner.

… Read More