Author: Content Curator

Posted by Angela_Petteys

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.

With the General Data Privacy Regulation (GDPR) set to go into effect on May 25th, 2018, many Internet services have been scrambling to get in compliance with the new standards — and Google is no exception. Given the nature of the services Google provides to marketers, GDPR absolutely made some significant changes in how they conduct business. And, in turn, some marketers may have to take steps to make sure their use of Google Analytics is allowable under the new rules. But a lot of marketers aren’t entirely sure what exactly GDPR is, what it means for their jobs, and what they need to do to follow the rules.

What is GDPR?

GDPR is a very broad reform that gives citizens who live in the European Economic Area (EEA) and Switzerland more control over how their personal data is collected and used online. GDPR introduces a lot of new rules and if you’re up for a little light reading, you can check out the full text of the regulation online. But here are a few of the most significant changes:

Companies and other organizations have to be more transparent and clearly state what information they’re collecting, what it will be used for, how they’re collecting it, and if that information will be … Read More

I sometimes feel guilty when I shouldn’t.

And it also happens when I spend time reading books.

The challenge is that because I enjoy reading so much that it doesn’t seem like I am doing work.

And the work ethic that drives most of us is so strong that stealing time to read can sometimes be seen as a sinful pleasure.

But I stumbled across this quote by Stephen King a few years ago that changed my thinking.

“If you want to write a lot you need to read a lot. There is no other way.”

This insight was an inspiration for me to take my reading to a whole new level.

The reading habits of successful people are also a reminder of why spending and committing time to read is essential.

Warren Buffet is reported to spend 5-6 hours a day reading. The young Elon Musk spent 10 hours a day reading and Bill Gates reads a book a week.

So here are 3 inspiring books I have read recently that have been a motivation to create and nurture life habits that matter and inspire change and personal growth.

12 Rules for Life: An Antidote to Chaos

I was reading the weekend newspaper and came across a review of this book by the psychologist Jordan Peterson. It is an International bestseller and his YouTube videos have had over 35 million views… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of […]

This post Facebook Rolls Out Three New Features for Stories first appeared on Social Media Examiner.

… Read More

Have you ever struggled to write compelling headlines for your blog posts or web pages?

I’m guessing, time and time again.

Without an awesome headline, even the most interesting articles can go unnoticed by the masses.

Based on Copyblogger research, 80% of visitors will read headlines on your blog, and only 20% will read the article to the finish.

Sometimes you have a super idea for a blog post, but you can’t find a perfect combination of words to attract your target audience.

And even more importantly, if your headline isn’t eye-catching and optimized for search engines, then your SEO results can seriously suffer.

How do you find the right headline then?

The good news is that there are a bunch of online tools on the market that can help you construct and improve perfect titles and headings.

The answer depends on what you are trying to carry out and what methods you prefer to use.

Here are 12 awesome SEO tools for writing catchy headlines:

1. SE Ranking

Most webmasters use the same keywords instead of getting in-depth keyword research methods. SE Ranking is one of those tools that can help you figure out synonyms and make… Read More

If your business sells tangible products, you need to have a strong online presence.

But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart.

That’s why it’s important for you to focus on every detail of your ecommerce website.

Learn how to design a homepage that converts.

This guide is useful to everyone. Whether you are a brick and mortar retailer expanding into online business, a company that operates strictly through the Internet, or something in between, you’ll benefit from these tips.

It doesn’t matter whether you’re building a new website or making changes to your existing one.

Following these 21 best practices will help you increase conversions for your ecommerce store. You’ll also be able to generate more leads and add additional sales revenue to your bottom line.

1. Avoid clutter

Ecommerce websites with simple designs have higher conversion rates. Take a look at your homepage right now.

What’s the first thing a visitor sees?

There should be a clear point of focus. The visitor’s eyes should be drawn straight to a CTA button or products you sell.

But too much clutter makes it difficult to identify your CTA.