Author: Content Curator

Did you know that around 7 million blog posts and 500 million tweets are sent out every single day?

That equates to almost 5000 blogs per minute and 6000 tweets per second. In addition, you also have over 300 hours of video uploaded to YouTube every minute.

That’s a dizzying amount of content to compete with, and if you’re a content marketer, you’re at some point going to ask yourself the exasperating question, how am I going to cut through the noise and reach my target audience?

One thing to remember while creating content for your audience is that, in the end, they are human beings. To cut through the noise you can tap into human psychology. Here are 5 actionable strategies that can help you do just that.

1. Social Proof Theory

Social proof is a psychological phenomenon that consciously and unconsciously persuades you to adopt a belief or mimic the actions of a group of people you happen to like or trust.

According to Robert Cialdini’s Influence: The Psychology of Persuasion, he states “we view a behavior as more correct in a given situation to the degree that we see others performing it.”

How to apply it in content marketing?

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Want to just get started? Click here to sign up for DreamHost and create your free business email today.

When you want to portray professionalism in your small business or organization’s digital footprint, having an email address that ends in Gmail.com is not the best way to do it.

Fortunately, when you already own a website domain, you have the ability to begin sending emails that come from JaneSmith@MyWidgetBusiness.com, rather than JaneSmith@Gmail.com.

Depending on the subscription tier you are using for your domain hosting, you perhaps can even create a business email address for free that uses your domain name.

We’ll discuss the best ways to create a free business email address through an email hosting provider, using DreamHost as our example.

The Top Email Hosting Providers to Create a Free Business Email

When you subscribe to an email hosting provider with a monthly charge, you are paying for email hosting for your business. However, you also potentially can receive a free business email address as part of certain domain hosting subscriptions. DreamHost, for example, offers both domain hosting and WordPress hosting options that include free business email management.   

DreamHost — Best All-Around Email Hosting ProviderHostinger — Best Budget-Friendly ProviderIntermedia — Best for Email SecurityScala Hosting — Best for Significant StorageGoogle Workspace — Best for Google-Centri… Read More

Want to just get started? Click here to sign up for DreamHost and start encrypting your email today.

As a small business, keeping your data secure is an ongoing battle, especially when you must send sensitive information via email.

When you want to make certain that an unintended person does not intercept this information, you can encrypt your email messages.

Use the following steps to encrypt your email, whether you are using an email hosting provider or you are sending messages from your hosting domain’s email address through Gmail.

The Top Email Hosting Providers to Encrypt Email

For small businesses and entrepreneurs, using an email hosting provider is a great way to create an email address with your own domain name in it. You may be able to encrypt the messages through your email host, or you can link your Gmail address to your email host and encrypt the messages through Gmail (if you are using Google Workspace).

DreamHost — Best All-Around Email Hosting ProviderHostinger — Best Budget-Friendly ProviderIntermedia — Best for Email SecurityScala Hosting — Best for Significant StorageGoogle Workspace — Best for Google-Centric UsersMicrosoft 365 Business Standard — Best for Microsoft-Centric UsersAmazon WorkMail — Best for AWS-Centric Users

You can read our full reviews of each email hosting provider here.

3 Steps to Encrypt Email

Even when using an email hosting provider, you can send me… Read More