Author: Content Curator

In just a short period of time, social media has reinvented the way companies sell products and reach potential customers.

According to InsideView, 41 percent of all B2B companies report generating leads on Facebook, yet a total of 61 percent of business marketers in the United States utilize LinkedIn’s social media platform to generate new leads and sell products (The Drum, 2016).

With the continued expansion of social selling, taking advantage of these Internet services requires more attention now than ever before.

LinkedIn stands apart from most other social media services by focusing more on cultivating a professional business environment than that of other platforms. While Facebook, Twitter, Instagram, Pinterest, and others were initially designed for individual social interactions, designers and programmers created LinkedIn as a business platform from the ground up.

Due to the stark differences between LinkedIn and other social media outlets, social selling varies significantly.

The importance of LinkedIn

Prior to looking at ways not to use LinkedIn for social selling, a business first needs to understand the importance of utilizing LinkedIn in the … Read More

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions.

Customers LOVE video:

85 percent of Americans watch videos online. [comScore]
45 percent of people watch more than one hour of Facebook or YouTube videos per week. [Wordstream]
92 percent of mobile video viewers share videos with others. [Invodo]

And video drives business:

Viewers are 85 percent more likely to purchase a product after watching a product video. [Internet Retailer]
52 percent of consumers say that watching product videos makes them more confident in their online purchase decisions. [Internet Retailer]

But there are so many video platforms! Where should you publish your videos? There are so many platforms to choose from!

YouTube videos
Facebook videos
Instagram videos
Snapchat videos
LinkedIn videos
Twitter videos
Pinterest videos

Can you really create and post video on all the platforms, especially when they all have different specs and requirements?

With so many channels and platforms to juggle, efficiency should be any marketer’s top priority today.

But hitting your stride under pressure to perform is easier said than done.

Budgets are tight and expectations are high. Businesses have less leeway for experimentation than the big guys, so we need to see quantifiable results quickly. And yet, a staggering 40% of marketers still struggle to produce a documented ROI for their efforts.

The good news? Measuring that ROI is arguably easier than ever for small businesses. By stressing efficiency and using the right tools, uncovering and tracking new leads, traffic and revenue don’t have to feel like a guessing game.

Making it all happen starts with a process of defining what positive results look like and identifying the most efficient paths to achieving those results.

For business leaders, this means making each and every marketing touchpoint, message and published asset count, so you know you’re getting the most bang for your buck. Instead of blindly throwing time and money at what “should” work, teams need to look inward to figure out how they can deliver more value.

Below I’ve ou… Read More

Want to generate qualified leads from Facebook? Wondering how to make your email lead form what people see when they visit your Facebook page? In this article, you’ll discover how to use Facebook lead ads without spending any money. #1: Create a Lead Ad Via Ads Manager While Facebook doesn’t give you the option to […]

The post How to Pin a Facebook Lead Ad to Your Facebook Page appeared first on .

… Read More

Posted by Dr-Pete

I’m a lazy marketer some days — I’ll admit it. I don’t do a lot of manual link prospecting, because it’s a ton of work, outreach, and follow-up. There are plenty of times, though, where I’ve got a good piece of content (well, at least I hope it’s good) and I want to know if it’s getting attention from specific sites, whether they’re in the search industry or the broader marketing or PR world. Luckily, we’ve made that question a lot easier to answer in Link Explorer, so today’s post is for all of you curious but occasionally lazy marketers. Hop into the tool if you want to follow along:

Open Link Explorer

(1) Track your content the lazy way

When you first visit Link Explorer, you’ll see that it defaults to “root domain”:

Some days, you don’t want to wade through your entire domain, but just want to target a single piece of content. Just enter or paste that URL, and select “exact page” (once you start typing a full path, we’ll even auto-select that option for you):

Now I can see just the link data for that page (note: screenshots have been edited for size):