Author: Content Curator

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment. Continue reading →… Read More

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Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product.

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.

Social media strategy needs constant t… Read More

No one wants to abandon their goals. But most people do – unless they have an accountability partner to keep them on track. Imagine the lasting connections you’d make if you could offer that service to your audience. The good news? You can. Here’s how. Continue reading →… Read More

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When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow.  

According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from 10% only five years ago.  

The real segment… Read More

Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it. Continue reading →… Read More