Author: Content Curator

Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value. Continue reading →… Read More

Frustrated finding a writer who can deliver content your business needs and your audience will read? Start with a better search process and end by providing them with essential background. Continue reading →… Read More

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We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes.

Investing in different types of social media ads guarantees faster results. 

However, as the field of digital marketin… Read More

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples. Continue reading →… Read More

Hey Siri, how do I write for conversational search?

Conversational search is a search method that allows people to ask questions in natural language. This search method is becoming more popular because people are using voice-activated assistants like Siri and Alexa more and more.

That’s why content writers need to know how to write for conversational search, as this kind of search is changing how people find information online.

When people use conversational search, they are more likely to ask questions in full sentences than to type keywords. For this reason, the content needs to provide helpful information that answers said questions specifically.

Learn more about conversational search, how it’s changing the way we use the internet, and what that means for content writers below.

What is conversational search?

Conversational search refers to the act of searching the internet using natural language rather than keywords or specific search terms.

A keyword-based search might be something like “pizza delivery near me,” In contrast, a conversational search may sound like, “I’m looking for a pizza place that delivers.”

Conversational search requires a different approach to writing content. When someone uses keywor… Read More