Author: Content Curator

Youtility Press Mentions

March 2013

Destination CRM: Why “Helping” Is the New “Selling” for Businesses by Kelly Liyakasa

April 2013

MarketingWeek: Youtility: Helping Others to Help Yourself by Lucy Handley
Forbes: Marketing Rules: Customers Want Help Not Hype by Capital One Spark
Forbes: Five Ways Helpfulness Wins Hearts and Sales by Kare Anderson

May 2013

Les Affaires: Comment faire un malheur sur les médias sociaux sans être intéressant by Kelly Liyakasa
Metro: Youtility, comment gagner et fidéliser des clients tout en aidant by Valeria Landivar
CIO Insight: Ten Books to Boost Your CIO Edge by Dennis McCafferty
Digital Marketing News: So Many Sides of You by Allison Schiff
Small Business Computing: Providing Useful Content Trumps Selling by Janine Popick

June 2013

Entrepreneur: 5 Ways to Use Twitter Beyond the Basics by Jane Porter
Direct Marketing News: Content for a New Type of Customer by Jonathan Prezant
800ceoread: Thinker in Residence: Jay Baer on Business & Books by Sally Haldorson
800ceoread: Thinker in Residence: A Q&A with Jay Baer by Sally Haldorson
KnowledgeBlocks: Taken from Youtility by Sally Haldorson
B2B Marketing Insider: Marketing That Helps People? An Interview with Jay Baer by Michael Brenner
Travel Market Report: Transform Your Business by Being Truly Useful by Harvey Chipkin
Hoteliers: Why Just Being Useful is the Secret Marketing Edge for Hospitality by Jay Baer
Amazon review: Practical insights on how and why customer-centric m… Read More

How to Include Your Customer Support Team into Your Marketing Strategy

How to Include Your Customer Support Team into Your digital Marketing Strategy

Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating.

That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever happening.

It is especially sad when your customer support team is isolated as that team is likely to have crucial insights to share with the rest of the company. 

After all, your customer team is always at the forefront of customer interactions. For them your target audience is not mere numbers inside Google Analytics reports; they see and talk to real people on a daily basis.

Information exchange is crucial to a successful digital marketing strategy, and yet, the overwhelming majority of businesses (about 80% of those surveyed) say they lack any efficient process making cross-team information exchange possible.

If you really want to create a customer-centric digital marketing strategy, start by including your customer support team into your marketing:

1. Get your customer support team’s input on your buyers’ personas

Obviously, your customer support team talks to your customers on a daily basis. They are likely to know your target audience best!

With their help you can make more informed decisions when putting together your buyers’ personas.

UXPressia o… Read More

5 Ways Crowdsourcing Is Impacting the Future of Content Marketing

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives.

But if your company’s resources and budget are stretched to the limit, what else might you leverage? Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing:

Crowdsourcing speeds up the content creation process
(and frees you up)
You will never have enough time in the day to create the amount of content you want to create. If you’ve been writing blog content for any length of time you’ll realize it can be difficult to get a regularly scheduled article published. Writer’s block, vacation, major deadlines, and other business emergencies can get in the way. With sites like CrowdSource.com, you can employ a scalable crowd of workers to create your content. No matter how many articles you write each week, more is better. With scalable labor, the only limitation to posting 5 articles per day is your budget. Keep in mind, however, that crowdsourcing projects do take a lot of moderation & fe… Read More

5 Best Tools to Measure Share of Voice on Social Media

Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, no justified digital marketing strategy. 

Measuring your market share is an important part of competitive analysis. Market share, in turn, is determined by a number of metrics, one of which is share of voice. Share of voice shows how much people talk about your brand in comparison to your competitors’ brands.

The easiest way for a brand to measure SOV is by turning to social media.
Social media is where people talk about everything. Open a list of subreddits if you doubt that. No matter what your product is, you can find enough people who’ve talked about it online to make a reliable comparison. 

How do you measure share of voice?

The most popular tools for measuring share of voice on social media are social listening tools. Social listening tools do much more than just measuring share of voice: they monitor mentions of any keyword (usually of your brand and your competitors’ brands) and perform analysis of the found data. The analysis can be of brand awareness, brand reputation (sentiment analysis), most popular niche trends, the distribution of brand awareness by loc… Read More

How to Include Your Customer Support Team into Your Marketing Strategy

How to Include Your Customer Support Team into Your digital Marketing Strategy

Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating.

That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever happening.

It is especially sad when your customer support team is isolated as that team is likely to have crucial insights to share with the rest of the company. 

After all, your customer team is always at the forefront of customer interactions. For them your target audience is not mere numbers inside Google Analytics reports; they see and talk to real people on a daily basis.

Information exchange is crucial to a successful digital marketing strategy, and yet, the overwhelming majority of businesses (about 80% of those surveyed) say they lack any efficient process making cross-team information exchange possible.

If you really want to create a customer-centric digital marketing strategy, start by including your customer support team into your marketing:

1. Get your customer support team’s input on your buyers’ personas

Obviously, your customer support team talks to your customers on a daily basis. They are likely to know your target audience best!

With their help you can make more informed decisions when putting together your buyers’ personas.

UXPressia o… Read More