Author: Content Curator

We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes.

Investing in different types of social media ads guarantees faster results. 

However, as the field of digital marketing grows, choosing the best paid social media ad for your business can get confusing.

In this post, you’ll find 6 different types of social media ads you should consider investing in to build brand awareness and increase conversions.

6 Types of Social Media Ads for Your Business

Here are 6 types of social media ads that you can choose from, for your next advertising campaign.

1. Image Ads

These are perhaps the most common types of social media ads.

Almost every social media platform supports image ads. You’ll find them on news feeds, sidebars, and banners.

They’re most powerful on Facebook, Instagram, Snapchat, and Pinterest, where images are the prevalent form of content.

Image ads immediately grab the audience’s attention, which makes them great for creating awareness about your brand or a product. You can include a link to a specific page on your website on th… Read More

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task. 

Gen-Z knows the ins and outs of the latest trends, are hyper-focused on digital, and undeniably has the shortest attention span of any other generation. With the rise in popularity of short-form video in TikTok and IG Reels – and we hate to say it too but, AUTHENTICITY, it’s not surprising that some brands are becoming obsessed with Gen-Z as they live in this space more than anyone else. 

If this isn’t surprising enough, taking time to understand what makes this generation click is a must if marketers want to take advantage of their massive spending power. Young, tech savvy, and socially-invested, Gen Z is by far the most racially and ethnically diverse generation ever with a spending power of over $140 billion and $360 billion in disposable income.

So although implementing them into your strategy may seem difficult, let’s dive into a few tips to help target Gen Z with social media advertising. 

Make Gen-Z Feel Included

This means ditching traditional advertis… Read More

Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must for businesses that want to come out on top.

But with the constantly changing trends and increasing social media competition, it isn’t easy to make a mark today. So, where should you begin from? Your best bet is to audit your current social media channels to find improvement opportunities and make changes that drive better results.

In this article, we’ll dive deep into the world of social media audits to discuss the what, why and how, so you can give your social media profiles a facelift and pave your way towards enhanced brand awareness.

What is a social media audit?  

To stay on top of your brand’s online presence, you need to evaluate and optimize its social media profiles. This process is called social media auditing. Conducting social media audits regularly is instrumental in reaching your engagement goals because it helps you identify the strengths and weaknesses of your social handles and develop a cohesive social media strategy that can drive your business forward. 

Let’s talk social media. 

We all use it. It’s a platform that reaches billions of users, making it the perfect place for businesses to reach their audience. 

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So while social media advertising is undeniably effective, it can also be pretty tricky to get right. There are a lot of different opinions on what works and what doesn’t.

Luckily, we’ve gathered some of the best and brightest minds in marketing to give us their #1 social media advertising tip. 

Let’s hear what they have to say!

Tip #1: Focus on a strong message

When it comes to social media advertising, the most important thing is to have a strong message that resonates. This means creating clear, concise, and easy ads for your target audience to understand.

Too often, businesses make the mistake of cramming too much information into their ads, which can be overwhelming and confusing for users. Instead, keep your message focused and simple so your target audie… Read More