Author: Content Curator

Grad Schools Must Change in Pursuit of Gen Z Students

What You Need to Know About Gen Z Graduate Students Now 

60% of Gen Z graduate students are the first in their families to attend graduate school, and it stands to reason that many schools have yet to create a game plan for connecting with their younger student audiences.

LaneTerralever partnered with the Convince and Convert team to produce the Grad Student Insights Report: Gen Z in the Driver’s Seat 2022 and uncovered several key themes that help us better understand Gen Z and their student experience. The research seeks to uncover why the up-and-coming generation of potential post-grad students is exploring graduate school differently from their previous generational counterparts. 

49% of people surveyed are more interested in pursuing grad school now as a result of the pandemic.
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Gen Z is Highly Interested in Higher Ed

In this post-pandemic (or nearly post-pandemic) world we’re living in, we’re seeing people from all walks of life show a greater interest in attending grad school. Knowing the pandemic sparked a lot of introspection, it doesn’t come as a surprise that people would be interested in pursuing a way to better themselves through education. However, … Read More

5 Simple Tips for Marketing Your Brand on Clubhouse

Since its release in April 2020, Clubhouse has been steadily growing. Having secured around 10 million users in less than a year, the app’s rapid growth has attracted a ton of new users and businesses alike. 

Social Audio was unheard of before Clubhouse, pun intended. That is partly what made the app so appealing; it offered something no other app did. Add to that the fact that Clubhouse operated on an invite-only basis in its initial days, and we can understand why millions of users were excited to be on the app. 

This begs the question, is Clubhouse a promising platform for businesses looking for emerging marketing opportunities? If yes, then what’s the best way to position yourself as a brand on the platform? 

In this post, we discuss what sets Clubhouse apart from other marketing platforms as well as a few tips to maximize your ROI while marketing on Clubhouse. But first, let’s understand what Clubhouse is.

What is Clubhouse?

Clubhouse, for the uninitiated, pioneered a rather new and fruitful genre of social media apps: audio-social apps. Just as Instagram is built around images, Clubhouse is built around live audio.

Users can join or create ‘rooms’ that offer an experience somewhere between listen… Read More

Don’t Ignore Social Commerce

When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow.  

According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from 10% only five years ago.  

The real segment of e-commerce’s explosion is social commerce, the practice of purchasing solely from social media platforms. 

Gen Z has profound comfort navigating social commerce. A full 97% say social media is their top source of shopping inspiration. That same crowd say they would prefer to purchase items without ever leaving the app they’re using. 

Low and behold, TikTok is a key driver.  

Businesses can bolster success based on their TikTok community alone, still with minimal overhead nor traditional advertising costs. 

Founder and CEO of Gen Z content platform Culted, Pavel Dler relates to its ingenuity as a next gen entrepreneur. “For brands, TikTok is a more suitable application to share your process. You can show how you develop clothing or add artwork – it’s more creative and encourages people to get involved.” 

Don’t be mistaken — Millennials aren’t far beh… Read More

5 Tools to Fine-Tune Your Social Media Advertising Strategy

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product.

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.

Social media strategy needs constant tweaking, analyzing and learning from your or your competitors’ success and failures.

Apart from the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you come with new social media advertising tactics:

1. Awario: Position your brand better

What engages your social media best? What types of special offers and product features are being discussed on social media? What annoys your customers most, urging them to voice their complaints on social media?

A well set-up social listening strategy will answer all of these questions and more. Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on:

Your competitors’ unhappy customers: Are they complaining on missing or limited features? Can you create a product positioning strategy to cover that gap and refl… Read More