Author: Content Curator

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans). Continue reading →… Read More

One of the biggest reasons why digital marketing is such an exciting industry to be in is that it constantly innovates.

In fact, it is moving forward at such an impressive pace that it is actually unrecognizable from what it was about 10 years ago.

And the biggest driving source behind that innovation is technology. I am biased but I believe our industry has the highest number of awesome tools that push innovation forward.

These days we have a huge selection of smart marketing technology to choose from, so the below list is in no way exhaustive! But these are the tools I personally use and find absolutely unique and amazing:

1. CRO Automation: Figpii

These days we have no shortage of data: We get lots of data from free tools like Google Analytics and Search Console as well as advertising platforms like Google Ads and Facebook. We know pretty much everything about our target customers.

But how much of that data actually goes into action? Do we actually implement that data to improve our website performance and usability?

In most cases, the only data businesses use is keyword insights: We use all the tools we can to identify keywords people use to solv… Read More

Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that. Continue reading →… Read More

It’s the 21st century and everything has gone digital!

We order our food online, we do our banking online, and even movies and shows have moved on from broadcasting to digital streaming. 

That’s why it’s so important that companies use social media apps, where people spend a large part of their day, sharing their lives, ideas, and opinions.

If you aren’t sure how to market your business digitally, then we’ve got you covered. Today we’ll be looking at 13 digital marketing tools that experts use to simplify their digital marketing campaigns. 

It all starts by dividing your digital marketing campaign into different categories.

Let’s start with the most important one.

Social media marketing tools

Social media applications are where people get to share their daily lives, thoughts, and opinions with the rest of the world.

There are plenty of them around, but the biggest are Facebook, Instagram, and Twitter.

For any company looking to get in on digital marketing, social media apps are by far the most important.

#1: Sotrender

Sotrender is an excellent social media analytics tool that should be in every… Read More

Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy. Continue reading →… Read More