Author: Content Curator

Not all ecommerce platforms serve the same purpose. Yes, they all make it possible for you to sell online, but the finer points of each one can mean the difference between business growth and a marketing campaign that flops.

Shopify and Squarespace are both excellent ecommerce platforms, but how you use them matters. Shopify is built for selling products no matter where you are, whereas Squarespace works better for content marketing and selling services. Overall, we recommend Shopify for most of your ecommerce needs.

Shopify Pros and Cons

Pros

Customizable storefrontBuilt-in sales channelsDeep knowledge baseMany plugins

Cons

Not built to sell servicesFew free themes

Squarespace Pros and Cons

Pros

Great for content marketingIntuitive and user-friendlyBuilt-in SEO

Cons

Limited social media sellingMore expensive to start selling

Website Building: Shopify Wins

Shopify’s many themes and drag-and-drop layout make for a quick build. It has many features built-in, so you don’t need to add plugins for every little thing. You also don’t need to know how to code.

Shopify gives you a custom domain and has its own hosting. With this platform, you get consistency, so you know what you’re walking into before you even sign up.

With Shopify, you immediately get u… Read More

Getting your products out in the world means having a reliable platform where you can sell them. Whether you’re an experienced seller or just starting out, WooCommerce and Shopify are two of the more popular platforms for growing your product-based business.

Both rank among the best for setting up your online shop and maintaining your store. WooCommerce gives you the tools to sell through WordPress, while Shopify gives you an all-in-one platform for your goods and services. Here’s everything you need to know to choose the best platform for your selling needs.

WooCommerce Pros and Cons

Pros

Affordable pricingGood integration with other appsQuick and easy setup

Cons

No web hosting on its ownRelies on plugins for best functionalityDifficult to calculate shipping costs

Shopify Pros and Cons

Pros

User-friendly storefront platformThousands of pluginsExtensive knowledge base and support

Cons

Few free themesNot many product variants

Visual Website Builder: Shopify Wins

With WooCommerce, you need WordPress to start building your shop. If you’re familiar with WordPress, this can be an advantage. If not, you may have a steeper learning curve.

With WordPress and WooCommerce, you get greater flexibility than you would with most other ecommerce platforms. However, it does… Read More

AI is now more mainstream than ever. 

Seriously, it’s everywhere.

With impacts affecting virtually every aspect of our lives – from everyday activities like shopping and content creation to innovative events like space exploration and medical research – it is set to be one of the most transformative things in the 21st century.

According to a Gartner study, the revenue from AI software in only 2022 is set to reach $62 billion. That is an all-time high number and a 21.3% increase from the numbers the year before.

Meanwhile, a McKinsey survey reports that over 50% of companies use AI in some capacity. 

Hence, there are serious indications that AI, alongside other emerging technologies, will largely influence how we operate as individuals and busines… Read More

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading →… Read More

Wondering how best to launch and grow your start-up?

Launching a start-up is no less than launching a rocket ship because you have no idea how it will land. You don’t know whether the system you’ve built is going to fail or fly.

It’s impossible to start any business on your own without any direction. This is where programs like incubators and accelerators can really help you find your feet. These are the legit programs to help people prepare a strategic business plan and roadmap for success.

But what’s the difference between these programs? And should you consider joining one?

Let’s talk about them in detail.

Incubator programs: what are they?

Is your start-up in need of a kick-start to get going? Start-up incubators provide closed support means for start-up owners and entrepreneurs. They can help you rapidly launch your initiatives with the contribution of skilled mentors and consultants.

A start-up incubator refers to a joint association that helps new businesses to flourish. Incubators administer entrepreneurs by crushing some of the challenges of beginning any business. This could be providing you with capital, offering mentorship sessions, networking opportunities, and seed fun… Read More