Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with people. 4 Reasons to Include Memes in Your Social Media Content In a time when many consumers skip ads whenever […]
The post How to Use Memes: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.
Posted by Victor_Ijidola
It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn.
But hiring the best ones? That’s the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers.
Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017.
It’s obvious how each of these major updates communicates Google’s preference for excellent SEO writers:
If you’re a frequent Moz reader, you probably know how they work — but if not: Panda penalizes every webpage with content that adds little to no value to people online, giving more visibility to content pieces that do. On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs).
The “Fred” update further tackled sites with low-quality content that aren’t doing anything beyond providing information that’s already available on the internet. It also penal… Read More
Are you actively trying to convert social media followers into paying customers?
Do you see an ROI from your social media activity?
Social media is a fantastic digital marketing asset that can quickly skyrocket your business if you use it correctly. It is among the best marketing assets that will enable you to increase your visibility, brand awareness, and create an outstanding online presence.
If you have a growing following on social media, it means you have a group of potential customers waiting to be engaged with.
However, are you making the most of your followers to increase your return on investment (ROI)?
You don’t need to answer that question, instead, contemplate on it as I provide seven action steps that will help you convert your social media followers into paying customers.
Let’s get started…
1. Invest in multiple social marketing platforms
As a digital marketer, I’m assuming that you already have a presence on different social media sites. However, the question to ask yourself is; how many social media sites do I have an active presence?
Considering that question will aid you to invest in more… Read More
Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website. Why Use LinkedIn Website Demographics? What marketers want is a way to understand who their […]
The post How to Use LinkedIn Website Demographics as a Marketing Tool appeared first on Social Media Marketing | Social Media Examiner.
How do female entrepreneurs make it? How do they succeed? And more importantly, how do they successfully build a family and a business at the same time?
This piece is a special one – one that’s more personal than business. I hope it will provide some insight into the dedication that goes into growing a business and balancing personal growth at the same.
It comes down to four major components: time management, passion, a vision, and some AWESOME team members.
But to understand how I got to where I am now, I need to take you back to the beginning.
Background
I was originally a nine-to-five downtown commuter. I worked at a litigation firm which required a 6 a.m. wake-up, a 25-minute drive to the subway station, a 45-minute subway ride, a one-hour lunch break (on most days) and a hell of a trek home that stretched well beyond Toronto rush hour. Every day I would wake up and do it all over again.
The corporate setting taught me a lot about organization, planning, research, and development. Most importantly, it taught me that the corporate world was not my true calling. I live for the hustle. There is nothing quite like waking up each morning where e… Read More
