Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newly enhanced and improved conversation features with special guest, Dan Knowlton. Tune In to the Social […]
The post Twitter Rolls Out Improved Conversation Features appeared first on Social Media Marketing | Social Media Examiner.
Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business. #1: How to Establish a Content Theme for Your Instagram Profile The first step to running a successful Instagram account […]
The post How to Create an Instagram Content Plan for Your Business appeared first on Social Media Marketing | Social Media Examiner.
Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers? In this article, you’ll discover how to get your audience to engage with your social media posts, videos, and live videos. The 3 Rules of Social Media Engagement Before jumping into the tips, let’s make sure you’ve […]
The post How to Get More Social Media Engagement on Any Platform appeared first on Social Media Marketing | Social Media Examiner.
Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1: Facebook Creative Hub Tool The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good […]
The post 5 Facebook Tools to Optimize Your Facebook Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner.
Customer experience has been on a tear, with business owners and executives reporting in multiple studies that it’s a top priority.
In fact, research from our friends at Walker suggests that by 2020, customer experience will overtake price as the most important criteria among B2B buyers.
By 2020, customer experience will overtake price as the most important criteria among B2B buyers. #CX #B2B
Click To Tweet
Now, new data from Yelp shows that the customer experience differentiator also is in full effect among restaurants, the most widespread of all the B2C vertical markets.
Yelp analyzed thousands and thousands of restaurant reviews and discovered that for every 5-star review that mentioned “great taste” or similar, thirteen 5-star reviews mentioned “customer service” or similar.
This is fascinating and confirms what Daniel Lemin and I wrote about in Talk Triggers. Simply put, competency doesn’t create conversation.
Competency doesn't create conversation. #talktriggers
Click To Tweet
A review is online word of mouth, and word of mouth rarely occurs when you deliver what your customers’ expect. We anticipate restaurant food to taste good, … Read More
