Facebook Ad Funnels: A Framework for Any Business

Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets […]

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LinkedIn Updates Pages and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn’s pages and algorithm with […]

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How to Sell More on Instagram With Shoppable Posts

How often do people often visit your site?

For you to become successful, you need to rely on web traffic to increase conversions. But the thing is – what if the same people aren’t navigating your site every single day?

In a study about the online shopping behaviors in the US, 40 percent of users purchase products and services online a couple of times each month, while 20% buy every week.

While these numbers are encouraging, you can’t merely rely on your site alone to generate traffic and sales.

You need to utilize other platforms to market your products.

Take Instagram, for instance. It has 500 million daily active users, and approximately 80 percent of those users follow a business profile.

The platform has also become a lot more convenient since the introduction of Instagram’s Shoppable Post feature.

Before, the only way for you to reach your prospects with your products was through the links in IG stories, or on the link found in your bio. But now, this new feature offers users an optimal experience, making them purchase products directly through your posts.

So are you ready to start selling on Instagram?

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7 Ways to Scale Your Facebook Ad Campaigns

Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions? In this article, you’ll discover seven ways to scale your Facebook ad campaigns. #1: Make Small Salary-Like Bumps to Facebook Ad Spend Every 4–7 Days As the name suggests, “salary-like” bumps are small increases […]

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5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

Is your video marketing working? Could you be making mistakes that are hurting your results? We asked top industry experts which video marketing mistakes they see most often and how to avoid making them. #1: Losing Video Viewers Due to Lengthy Intros The biggest mistake I see people making with videos on Facebook and Instagram […]

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