Author: Content Curator

Starting a new business can feel exhilarating. Finally, finally, you’re pursuing your dream of opening the coziest café in your town. Or maybe you’re launching a B2B company that sells high-quality microfiber cloths and cleaning products to professional cleaners. Or perhaps you’re a website designer for authors and your business will be 100% online, enabling you to work from home for the first time.  

Whatever your passion is, starting a business can make you feel over-the-moon excited. But it’s also daunting. There are countless things to do as you prepare for launch day. 

No matter what type of business you’re building, a business startup checklist can help you get organized and set you up for success.

In this article, I’ve compiled the most important tasks to complete before you open up shop—and how to get them done. Here are 12 tips to consider for your business startup checklist. 

1. Conduct Market Research

With the market as saturated as it is, market research is key to making sure there’s an audience out there who wants to buy your product. Market research helps answer important questions, such as: 

Is there an audience for my product?Where are these customers located? Online? Locally?What segments, if any, can my audience be divided into?Who are my top competitors?What makes my business stand out?

There are lots of tools that can help you do market research. Some are free… Read More

Do you sometimes feel like life is a smorgasbord of distractions, chattering monkey mind and societal expectations designed to keep you on the straight and narrow? Instead, you discover you are on the road to a future with little promise and no tomorrow and wonder what happened. 

Many people float through life like a pinball machine. They are bouncing off obstacles, opportunities and barriers at random with no apparent purpose or intent and waiting to exit stage left.

One of life’s biggest challenges is finding purpose, creating an intention and then connecting it to the power of focused attention and acting. Most of us get distracted and wander from shiny toy to shiny toy. Distraction to the next popular attraction. At the whim of others. Wanting to please well-intentioned mothers.

Taking the time to reflect on the question, “What should I do with my life?” and finding a sliver of an answer that whispers to you is hard work. It’s time to stop hiding under the doona, wandering through life with no purpose and just showing up without any focus.

So how do you design a life? 

There is no clear answer, but there are some things you can do to start and supercharge the process. 

School doesn’t teach you how to design … Read More

A small content marketing team can achieve mighty results – if you set yourselves up to succeed. Try this framework to help you wring every bit of juice out of the content you produce. Continue reading →… Read More

Endless revisions. Countless opportunities lost. Missed deadline after missed deadline.

Does that seem familiar?

Look, my SEO agency had to deal with the same content setbacks, too … until we embraced the SEO content brief and made it our own.

What is a content brief?

A content brief is a document that tells a writer how to draft a piece of content. A “piece of content” in this case could be a blog, product description, service page, landing page, collection page, and so on.

But there’s more than one kind of content brief. For example, an agency drafts a creative brief for their copywriter to make an ad campaign. A high-volume content farm pulls AI-generated briefs for their team of content writers. Or in our case, we thoughtfully (and manually) build SEO content briefs based on keyword research and competitor analysis.

Generally speaking, writers follow SEO content briefs to create content that targets a specific keyword. If executed properly, that content can then earn more organic traffic that’s also highly likely to convert.

SEO content briefs usually include general information about the task (like word count, topic, and so on). But they can also provide more… Read More

The introduction of the metaverse has been a game-changer for marketing. It provides an immersive, interactive environment that allows brands to connect with their customers on a whole new level.

If you’re not already using the metaverse to market your business, now is the time to get started. Read on for five tips to get you started.

What is metaverse marketing?

Metaverse marketing is a type of marketing that uses the metaverse as a platform to connect with customers. It provides an immersive, interactive environment that allows brands to connect with their customers on a whole new level.

The metaverse is a virtual world that allows users to interact and engage with each other in a variety of ways. It can be used for marketing purposes to create connections with customers and promote brands or products.

Metaverse marketing is different from traditional marketing techniques because it offers customers an immersive, interactive experience. 

In the metaverse, customers can explore and interact with brands in a way that is not possible in the real world. This allows brands to create meaningful connections with their customers and build loyalty among them.