Author: Content Curator

Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease. Continue reading →… Read More

This is an interview with FTC Defense Attorney Nick Oberheiden of Oberheiden P.C. Nick handles FTC compliance and defense matters nationwide.

Despite what many people seem to think, the internet is not the wild west when it comes to oversight and enforcement. Several government agencies share responsibility for ensuring that internet marketers comply with the law, with the most-prominent being the U.S. Federal Trade Commission (FTC).

Internet marketers can (and do) run into problems with the FTC in a variety of different ways. While most FTC enforcement actions are civil (as opposed to criminal) in nature, internet marketers have faced criminal charges in some cases.

Even in civil cases, penalties can include hundreds of thousands, if not millions, of dollars in fines and damages. With this in mind, internet marketers need to take compliance seriously, and they need to take affirmative steps to ensure that they will be able to defend themselves effectively in the event of an FTC investigation.

So, what does this mean, exactly? Here are 10 ways internet marketers can get into trouble with the FTC—as well as some tips they can follow to mitigate their risk of liability:

1. Ignoring the FTC’s rules for online endorsements

The F… Read More

Want to jump straight to the answer? The best PDF editor for most people is Adobe Acrobat Pro DC.

When you run a business, you need a reliable PDF editor to make changes to important documents. Whether you’re signing, making notes, or collaborating with others, the right PDF editing software should let you do it all.

Getting the right PDF editor makes your paperwork processes more efficient so that your business runs smoothly.

The Top 6 Best PDF Editors

Adobe Acrobat Pro DC—Best OverallPDF Candy—Best Free PDF Editor with OCR for Scanned DocumentsPDF Expert—Best for Editing Short Documents Using Clean ToolsPDFelement Pro—Best for Editing Large DocumentsFoxit Phantom PDF—Best for Mobile PDF EditingNitro PDF Pro—Best for Collaborating on PDFs

Adobe Acrobat Pro DC—Best Overall

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Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. Continue reading →… Read More

Want to jump straight to the answer? Our recommendation for most people is Iconosquare, because it’s easy to use, has all the features you need, and is trusted by some of the world’s biggest brands. 

Without understanding your Instagram analytics, you’re not going to grow. And yet, many people rely on trying to guess at the algorithm to strategize, instead of using a tool specifically designed to help. We’ve put together a list of the best Instagram analytics tools out there to help you access your stats, understand them, and use them to hit your goals and master the platform. 

The Top 5 Best Instagram Analytics Tools

Iconosquare – Best Overall Squarelovin – Best for Content StrategyMinter.io – Best for Pure DataKeyhole – Best for Influencer Campaigns Sprout Social – Best for Teams

Instagram Insights is also a free tool built into every IG business account that you can use to pull insights directly from the platform. It does not give the same depth, details, or clarity as the other tools on this list, but it is a great first step if you are starting your Instagram account and looking for overviews.

Whether you want to use analytics to plan future content or to ace your next product launch – here’s the best tools out there to help you understand what’s working for you the platform. 

Iconosquare – Best Overall