Author: Content Curator

25 Experts Reveal SEO Strategies You Need to Rank in 2022

SEO can be a puzzle to many emerging marketers, content writers, and founders.

But not to these folks on this list.

I scoured top experts in the field of SEO to give you some of the best tips and strategies that you may have overlooked or just need re-emphasizing (because yes – they matter!)

Let’s get right into it.  

Tip 1: Use Google Operators to Find Content Ideas  

Google Operators are a powerful tool that can be used to quickly retrieve data from SERPs. Below are a few for you to find content ideas and gaps your site can fill.

site:quora.com intext:[insert keyword or topic] – Find content ideas on Quora.
site:reddit.com intext:[insert keyword or topic] – Find content ideas on Reddit.
site:researchgate.net intext:[insert keyword or topic] – Find scientific papers & referenced content for specialized niches.

Use these operators for:

Retrieving indexed content about a specific topic on a specific platform or site.
Get deeper articles, questions, or threads for additional content ideas.

Name:  Nico Bortoluzzi

Title & Company: Founder & SEO Consultant @ SEO LYNX LTD

Social Media: LinkedIn

Tip 2: Use Original Quote… Read More

How to Optimize Your Web Page CTAs to Increase Conversions

The call-to-action (or CTA for short) is one of the most critical elements for conversions on your website. The call-to-action is the mechanism you offer for visitors to take their next steps towards becoming your customers.

A good CTA helps visitors through their journey, advising them as to the next step to take and serving as their guide through your funnel.

At least, that’s the theory.

However, when you get CTAs wrong, they can be worse than useless. Why would someone make a prepaid appointment for your services while they’re reading an article with your advice on how they can do things themselves?

Why would someone give you their email address in exchange for an ebook when they’re viewing your content for the first time ever and the page hasn’t even fully loaded?

Leads can be irritated by the interruption of an irrelevant popup and annoyed when your CTA doesn’t reflect their needs – sometimes so much so that they bounce off entirely, never to return.

The solution is to adjust your CTAs so that they match the situation in which they appear. It’s not enough to just embed the same CTA into every product page and blog post – you need to optimize and customize them according to the visitor’s mindset and posi… Read More