Author: Content Curator

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading →… Read More

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device. Continue reading →… Read More

Unless you’ve been living under a rock for the past decade, you probably already know that social media plays a vital role in building your brand. 

When used strategically, social media can help you build meaningful connections with your audience, allows you to engage with your customers, and provides valuable information about what consumers are looking for in your brand. 

Social media can also help to drive more traffic to your company website and increase exposure for your brand. Furthermore, having a strong social media presence for your brand can help to generate business partnerships, increase sales, and reduce ad spend. But cutting through the noise and reaching your ideal customers through social media can be tricky. 

Social media algorithms are constantly changing, ad spend is getting more and more expensive, and competing with all the other noise on the internet is challenging. So what’s a savvy business owner to do? The answer might surprise you. 

There is a marketing tactic that has been around for a long time, and yet it is still highly under-utilized. What’s this tactic you ask? It’s branded links on your social media channels. 

But what are branded links or shortened links? 

Branded link… Read More

What is a content strategy and how does it provide a competitive advantage if the content itself does not? Isn’t the strategy supposed to define the content? Robert Rose answers. Continue reading →… Read More

The call-to-action (or CTA for short) is one of the most critical elements for conversions on your website. The call-to-action is the mechanism you offer for visitors to take their next steps towards becoming your customers.

A good CTA helps visitors through their journey, advising them as to the next step to take and serving as their guide through your funnel.

At least, that’s the theory.

However, when you get CTAs wrong, they can be worse than useless. Why would someone make a prepaid appointment for your services while they’re reading an article with your advice on how they can do things themselves?

Why would someone give you their email address in exchange for an ebook when they’re viewing your content for the first time ever and the page hasn’t even fully loaded?

Leads can be irritated by the interruption of an irrelevant popup and annoyed when your CTA doesn’t reflect their needs – sometimes so much so that they bounce off entirely, never to return.

The solution is to adjust your CTAs so that they match the situation in which they appear. It’s not enough to just embed the same CTA into every product page and blog post – you need to optimize and customize them according to the visitor’s m… Read More