How Do You Measure Success: Is Social Media the Answer?

Kim Kardashian has more followers on social media than the entire population of the United States with 430+ million fans. And the footballer, Cristiano Ronaldo has even more with 477 million just on Instagram!  

Why it matters

You may not have that many followers or ever hope to get even close to Kim or Cristiano, but “social” media matters because of one key feature and benefit. It provides free organic reach. This wasn’t available a decade or so ago. Social media has changed the game of visible success.

There are many reasons you may want to build a following on social media. These include: 

Global reach. This level of global sharing of media has been transformed by the “social media” platforms. It can drive free attention and traffic with crowd sourced sharingYour content could go viralYou can test the reaction and impact of your content for a low cost Sharing (done well) can drive sales It will provide affirmation that what you shared is valued. Then that will turn into supercharged motivation. 

So if you have created art, a product or a service and you want to make a difference, then sharing it with the world is where it becomes visible.

That is where the magic happens. It’s visceral.

By the numbers

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Compare The Best Construction Management Software

Want to jump straight to the answer? The best construction management software for most people is Procore and CoConstruct.

Investing in construction management software is a no-brainer if you want to make the construction process more time and cost-efficient. Not only does it help contractors, builders, and other team members optimize and streamline workflows, but it also provides one-glance overviews of all stages of your project, including progress, quality, and billing. 

Ranking construction management software isn’t easy because every construction business has unique needs, but that doesn’t mean you need to do everything yourself. To help you narrow down your options, I’ve listed some of the best construction management software that can enhance your workflows.

Let’s take a look.

The Top 5 Best Construction Management Software

Procore — Best for End-To-End Construction Project ManagementCoConstruct — Best for Residential Builders and RemodelersSage 300 Contractor and Real Estate — Best for Large-Scale Construction ProjectsContractor Foreman — Best for Small Construction Firms With Strict BudgetsFieldwire — Best Free Construction Management Software

Now that we know my top picks, let’s take a deeper look into why these software solutions are worth your time.

Procore — Best for End-To-End Construction Project Management

Compare The Best Web Design Agencies

Want to jump straight to the answer? The best web design agencies are Clay and Digital Silk.

Having launched several high-profile websites, I’ve worked with countless web design agencies throughout my career. Some were great, some not so much.

When you hire a good web design agency, you’re surrounded by experts who know responsive web design, can guide you through the entire process, and deliver an attractive and functional website that just…works. But when you pick a bad website agency, nothing will seem to go right. Visions won’t be alignment and they don’t deliver on their promises, leaving you with a dreadful website that makes you feel duped.

To help you avoid any bad experiences, I have handpicked five reliable web design agencies that will help you create a strong online brand presence.

The Top 5 Best Web Design Agencies

Clay — Best for SaaS and FinTech WebsitesDigital Silk — Best for Ecommerce WebsitesKobe Digital — Best for Growing and Scaling BrandsBlue Fountain Media — Best for Midmarket and Enterprise WebsitesSPINX Digital — Best for B2C Websites

Keep reading to find out why these agencies win over other options on the market.

Clay — Best for SaaS and FinTech Websites

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3 Image Optimization Tips For Better Website User Experience

Great images improve social sharing, website dwell time, and overall content engagement. But unoptimized visuals can do just the opposite.  

It’s no secret that you’ve got to add images to your content. Not only are visuals more pleasing to the eyes, but many people also learn visually.

In fact, research shows that when people see relevant visuals, they can still recall information 72 hours later, up to 83% of the time. The Occupational Safety and Health Administration (OSHA) has also established that visuals are much more effective at helping people recall information. 

So, if you want to provide useful, engaging, and intriguing content, you need to include high-quality images in all of your blogs, social media posts, and web content.   

Why are images crucial for online content?

Here’s a few stats to demonstrate:

Blog posts with images get up to 94% more views than those without, according to Jeff Bullas.A Journal of Marketing Research study revealed that visuals improve engagement. The Search Engine Journal found that Tweets with images get up to 150% more retweets.Posts that have images make up 93% of the most shared posts on Facebook, according to Socialbakers.Website visitors share articles with an image eve… Read More