Kim Kardashian has more followers on social media than the entire population of the United States with 430+ million fans. And the footballer, Cristiano Ronaldo has even more with 477 million just on Instagram!
Why it matters
You may not have that many followers or ever hope to get even close to Kim or Cristiano, but “social” media matters because of one key feature and benefit. It provides free organic reach. This wasn’t available a decade or so ago. Social media has changed the game of visible success.
There are many reasons you may want to build a following on social media. These include:
Global reach. This level of global sharing of media has been transformed by the “social media” platforms. It can drive free attention and traffic with crowd sourced sharingYour content could go viralYou can test the reaction and impact of your content for a low cost Sharing (done well) can drive sales It will provide affirmation that what you shared is valued. Then that will turn into supercharged motivation.
So if you have created art, a product or a service and you want to make a difference, then sharing it with the world is where it becomes visible.
That is where the magic happens. It’s visceral.
By the numbers