Author: Content Curator

CRM (customer relationship management) software functions well on its own. But to really get the most out of these tools, you need to understand CRM integrations.

Integrating your CRM software with other business tools can make your life easier and take the system’s functionality to the next level.

By leveraging CRM integrations, your team will limit the number of times they need to bounce back and forth between multiple platforms. Integrating with the right tools can streamline your workflow and improve the data within your core CRM solution.

If you’re interested in getting started with CRM integrations but don’t know where to start, you’ve come to the right place. This guide will explain everything you need to know about CRM integrations.

What Are CRM Integrations?

In short, a CRM integration connects your CRM software with a third-party tool or application.

By integrating two or more business tools, you’ll benefit from extended functionalities, automated actions, and a streamlined workflow in your CRM process. The CRM software can pull data from multiple sources and compute everything in a single source of truth.

Integrations also help eliminate wasted time switching between platforms and manually entering data.

5 Tools to Improve CRM Integrations

Lots of CRM platforms and business solutions support integrations. But these five systems are my favorite.

1 — Zoho CRM

If you are running a business online or just going to enter the market, then content marketing will help you with your marketing initiatives.

Whether it’s an email newsletter or a corporate blog with thousands of articles, content marketing opens up new opportunities for your business.

What are the main pillars of your content marketing strategy? What types of content should be must-have elements to make your business fly? Let’s dive deep into this question together!

#1. Videos

According to recent Google data, over 50% of readers who watch a product video are more likely to buy products and services advertised online. Video content has always been the king and still remains the most demanded type of content on the Internet.

Is it worth mentioning how the popularity of YouTube and TikTok is off the charts? Since its launch in 2018, TikTok has maintained its position at the TOP of the most downloaded applications in the world, with a multi-million army of users.

There are no secre… Read More

Customer relationship management (CRM) is far from a new concept. With companies of different sizes across every industry adopting CRM software, the role of a CRM manager is in high demand.

Yet, so many organizations and individuals still have questions about CRM managers.

What exactly does a CRM manager do? When do you hire a CRM manager? What skills do successful CRM managers possess? These questions and more will be answered in this guide.

Whether you’re looking to become a CRM manager or advance your career in this field, the following information will steer you in the right direction.

What is a CRM Manager?

CRM managers are specialists in customer interactions for a business. It’s their job to implement and maintain processes that facilitate customer relationships across every touchpoint.

In addition to keeping customers happy, CRM managers must understand the business side of customer service. From analytics to marketing, technology, and more, CRM managers need to have in-depth knowledge in several areas.

An effective CRM manager will find a way to identify and segment new leads while guiding prospects and customers alike through the buyer’s journey.

5 Tools to Improve Your Skills as a CRM Manager

The top CRM managers are all well-versed with new technology, including the best CRM software on the market. Here are a handful of exceptional tools that you should consider implementing in your CRM process:

1 — Z… Read More

Your website is at risk.

I’m not saying this to try and scare you, but that’s the reality of the world we live in. More than 30,000 websites get hacked each day.

You can’t have an “it won’t happen to me” mentality. I encounter businesses all the time who feel this way. They think hackers have bigger fish to fry and don’t have any reason to target their website. That’s simply not the case. In fact, 43% of cyber crimes are against small businesses.

Roughly half of companies worldwide say they have experienced a cyber attack in 2019. Just 40% of businesses say they’re prepared to handle cyber attacks.

I don’t have a magic crystal ball or some way to see into the future, but my gut tells me that cyber criminals aren’t going to just wake up one day and decide to stop hacking websites. Bottom line: Hackers won’t stop trying to gain an edge. That means you need to regularly improve your website security.

That’s what inspired me to write this guide. I’ll show you what needs to be done to secure your website today, in 2020.

Common Website Security Threats

Websites get attacked in a lot of different ways. So before we proceed, I want to give you a brief overview of some of the most common threats to your website security. These are the things that you’ll want to be prepared for when taking security measures.

Spam

We’ve all been contacted by a Nigerian prince or had a distant, wealthy relative die … Read More