Author: Content Curator

Taking a sneak peek at your competitors’ site traffic is the best way you can discover relevant benchmarks for assessing your own digital marketing performance.

For instance, reporting to your boss (or client) that your traffic grew by 10% sounds great. But if you’re dealing with business-savvy people (and I hope you are), they’ll immediately ask – what was the market’s overall growth rate this year? And what were our competitors’ growth rates?

And they’d be right to ask for this info.

You can only find this data with the help of third-party market and competitive intelligence tools. While many solutions love to call themselves “your ultimate competitive intel platform”, very few offer valuable and actionable data.

This is exactly what I’ll address in this post to help you choose between multiple traffic analysis solutions.

Site traffic analytics – top solutions and tool comparisons

Semrush Trends: Full Coverage of Market and Competitive Intel

Semrush’s recently repackaged competitive intelligence toolkit is called Semrush Trends.

The solution includes two tools that are added on top of your regular Semrush subscription at a separate cos… Read More

Running payroll affects employee morale and reflects on an organization’s financial stability and reputation. And while there shouldn’t be any room for error, several things can go wrong.

You may input numbers incorrectly, forget to remove a terminated employee from your payroll, or fail to add an employer’s recent pay raise. Carrying out a payroll audit will help identify and eliminate these problems, alerting you to mishaps earlier.

In this guide, I’ll show you how to conduct a successful payroll audit and discuss a few payroll best practices to keep everything in top shape.

What Is a Payroll Audit?

Generally speaking, audits are done to confirm that dollar amounts are correct and procedures are completed correctly.

A payroll audit analyzes a company’s payroll processes to verify their relevance and ensure accuracy and compliance. The process involves looking into specific aspects like a business’s active employees, wages, pay rates, and tax withholdings.

Generally, payroll audits are internal. This means that it’s either you or someone in your business who conducts them. But I recommend getting external help, too, if possible, to get an unbiased opinion.

The Basics of Payroll Auditing

Your payroll determines how straightforward your payroll audit will be. For instance, if you have ten employees, auditing will be a relatively simple affair. But for a multi-branch enterprise with thousands of workers in different loc… Read More

Creating job ads is a necessary part of running a business, and some owners and managers find the process tricky.

Knowing how to summarize your position and hook in the right talent can be challenging.

Our guide will show you how to create an outstanding job advertisement that will inspire suitable candidates to apply.

The Easy Parts of Creating a Job Ad

At first, creating a job ad might seem like you have a mountain to climb.

You have to focus on the critical parts of the position and compete for top talent in an increasingly competitive job market.

How do you even begin?

The good news is that creating a job ad doesn’t have to be as trying as you think. For instance, you may worry about where you’ll post your job ad in the first place.

There are so many ways to reach potential candidates these days. It becomes far more manageable if you know what you’re doing. Using sites like LinkedIn and Indeed helps you reach a vast pool of talent, and there are others, too.

Not to mention dedicated recruiting software. Recruiting software is an up-to-date and easy way to hire top-level talent. For example, the software helps you post open positions across multiple job boards with the click of a button.

Tools also help schedule interviews for every applicant and take a lot of manual work out of the process.

Whether you’re a small team or a larger company, recruiting software can help. Some of the best… Read More

Regardless of your business type or industry, everyone needs a break. If employees are working around the clock 52 weeks per year, they’ll suffer from burnout, and the work will suffer along with them.

That’s why companies need to create good paid time off (PTO) policies.

The best PTO policies attract and retain top-level talent while ensuring your staff has an outstanding work-life balance. This keeps everyone happier and more focused when they’re on the job.

What Are PTO Policies?

PTO stands for paid time off.

Rather than having separate categories for vacation, sick time, and other personal needs, PTO groups all time away from work into a single category.

PTO policies offer more flexibility and privacy to employees as well. Instead of accrued sick time going to waste, employees can use that time for a long weekend or personal day at any point throughout the year—as long as it falls within the policy rules.

In short, a company PTO policy defines the rules for how employees can take time off of work.

The Basics of PTO Policies

Before you implement a PTO policy, it’s essential to have a firm grasp of your options. We’ll take a closer look at the core components of PTO policies below.

Types of PTO Policies

Every business is different, so PTO policies will vary across the board. With that said, most PTO policies fall into one of three categories:

PTO Banks — PTO banks offer employees a certain amount … Read More