Author: Content Curator

If you think about marketing in today’s evolving digital landscape, generally what comes to mind is either some chic social media post or a huge billboard in Times Square. Emails might be one of the last things that pop up.

This is not surprising as emails have been considered the boring, redundant form of communication among youngsters. “Hope this email finds you well” does not always find us well because who is interested in reading emails anymore?

But what if I told you there is a way to make it work and that you can market your products using email?

How, you may ask? Well, it’s easy.

What is it about YouTube that makes it the choice of 54% of marketers as their favorite platform for sharing content?

You may have guessed it by now… It’s the video-sharing feature.

Now, what if we take the video feature of marketing and add it to our promotional emails? Not sure how to make that happen? Well, keep reading to find out!

How to plan your video email marketing campaigns

Figure out your marketing strategy

Have a specific strategy in mind for your video emails and create your campaign accordingly.

Do you want to an… Read More

There is no avoiding it–the best candidate for your open position is often already employed. And they may not be looking for a new job right now.

Recruiting passive candidates does have more challenges than active candidate recruitment. After all, someone who is satisfied with their job won’t often apply for an open role just for the heck of it. They also don’t spend much time perusing job boards for available opportunities.

But that doesn’t mean they’re not interested in a great opportunity.

With the right approach and recruitment software on your side, you can easily source high-quality passive candidates for your company.

Today, we’re going to share with you the key steps you need to take to successfully source and entice passive candidates to apply for your open job.

The Easy Parts of Recruiting Passive Candidates

Most people think that recruiting passive candidates is the hardest part of the recruitment process. But in today’s digital world, finding passive candidates is easier than ever.

There are multiple platforms you can use to put your open job role in front of high-quality applicants, letting them come to you. It’s also easy to create a rewarding employee referral program to tap into your employee’s networks.

If you prefer to contact passive candidates directly, you won’t have to spend hours sifting through potential candidate profiles to pitch on LinkedIn when you enlist the help of AI rec… Read More

Social media marketing is no longer optional for small businesses in 2018.

I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies.

“Our customers know who we are, and they know where to find us.”

Does this sound familiar to you? Don’t get me wrong: it’s great that you have established a steady customer base. But using social media to market your small business will help you get more money from your existing customers in addition to acquiring new ones.

Failure to have an effective social media strategy can be detrimental to your small business.

Do you want more social media traffic?

To get help with improving your traffic, leads, and revenue, fill out your info.

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While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started.

You’ve got to keep up with the latest social media trends and apply them to your small business.

If you’re a small business owner not quite convinced you need to use social media to improve your business, you’ll benefit tremendously from reading this guide.

If you are currently using social media to market your small business but not seeing the results you hoped for, I’ll steer you toward th… Read More

Organic search remains an important way to generate traffic for your blog.

It’s an essential part of blog marketing and in the following post we’ll show you the steps and tools you need to optimize your posts to help rank your blog.

Let’s get started.

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1. SEO friendly blog design

Did you know that building a beautifully-designed website can be just as important to search engine rankings as site architecture and knocking out high-quality content?

It’s true.

But what exactly should you pay attention to? To help you, I’ve put together a list of ten elements for good blog design that are also proven to help your search engine rankings.

1. Keep important content above the fold

This is pretty standard, and some would even argue that it’s not that important since people are trained to scroll, but in my own tests and the tests of others, I’ve seen it proven over and over again. So, keep the important information in those top 768 pixels. Research has shown that people do scroll, but they actually spend 80% of their time above the fold and only 20% below.

This brings us to the topic of sliders, which are pretty popular. I’m not a fan of sliders because they t… Read More