Author: Content Curator

Believe it or not, you don’t have to be a Search Engine Optimization (SEO) expert to be a good content creator. However, it’s super-valuable to know some tips and tricks to improve your rankings on Google and user experience.

Here are five useful tips that you won’t read elsewhere. Since Google has many updates each year, you have to keep up with your SEO game in 2021.

Let’s start!

1. Look for questions people are searching on Google

In October 2020, Google improved BERT (Bidirectional Encoder Representations from Transformers) with their research in AI (artificial intelligence). BERT is language understanding systems that understand users’ written queries on Google Search, thus providing more relevant results.

This update improved Google Search in a way that now the systems can understand:

misspelt words, thanks to the new spelling algorithm;the context of misspelt words.

Now it’s possible to provide a user’s requested information in under 3 milliseconds.

How is this related to questions asked on Google?

The BERT improvement allows Google to capture and understand the context of the article and page itself, making long-tail keywords more important tha… Read More

Many entrepreneurs choose to form an LLC to create separation between themselves and their businesses from a liability standpoint. Owners of a limited liability company won’t be held personally liable for business debts and lawsuits.

There are several different ways to form an LLC. It can be intimidating for new entrepreneurs who don’t want to do it alone but don’t have the budget to hire an attorney.

This is where LLC services come into play. These online services are fast, reliable, and cost-effective ways to form an LLC in the modern era.

You can use these services to register your LLC for a fraction of the cost compared to hiring a lawyer. Additionally, you won’t have to deal with the headache associated with filing paperwork—that’s all handled for you.

So, which LLC service is the best? This guide will help you find the best option for your business.

The Top 7 Best LLC Services

Incfile – Best for entrepreneurs on a tight budget
Rocket Lawyer – Best legal consultation services for LLCs
ZenBusiness – Best for simple LLC formations
LegalZoom – Most popular LLC services
MyCompanyWorks – Best same-day processing
Swyft Filings – Best customer service
LegalNature – Best for LLC documents and contracts

After extensive research, we’ve narrowed down the top seven LLC services on the market today. Below you’ll find in-depth reviews, including the plans, pricing, benefits, and recomme… Read More

Many marketing professionals have the best of intentions when it comes to creating landing pages, but sometimes their aspirations fall flat for one simple reason:

They don’t know where to start.

It’s all too easy to get bogged down in analytics, sales funnel creation, keyword research, persona development…and forget about the core reason why you’re doing all those things.

Thankfully, you don’t have to be a web designer, programmer or even have any HTML or programming knowledge to create your landing pages. There are also tools beyond Google analytics which can help you track and test your pages more efficiently.

Let’s take a closer look at each one and how they can help:

Landing Page Builders

These are typically websites or web-based services that let you build a landing page by using an HTML editor or drag-and-drop functionality. Some will give you a basic editor with different landing page templates to choose from.

Unbounce

Unbounce is one of the most well-known landing page builders simply because it was one of the first web-based services that allowed people to build and test landing pages without relying on the IT department. Pricing starts at $49/month for sites getting up to 5,000 visitors, but that’s where the features end for beginners. More advanced accounts allow multiple u… Read More

One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke.

Since we can’t yet (legally!) read people’s minds, marketers have come up with a shortcut — personas.

Personas are digital profiles of your best customers — the ideal visitor you want to have take a specific action on your site. Many personas are based around demographics — gender, age range, education, monthly disposable income, etc

But this kind of classification is far too restrictive – who’s to say that only women under 40 with young children and a master’s degree are all going to flock to your product? While you can tailor your marketing efforts toward a certain kind of persona, it’s short sighted to think that this is the only strategy you need to amplify your landing pages’ messages.

Instead, consider psychographics — segmenting your audience according to deeper, more meaningful points including:

Aspirations — what they hope to achieve or dream of doing
Attitudes — Their perspective and how they feel about specific ideas
Lifestyles — Their choices relating to health, wealth, family and work
Opinions — Their point of view on a potentially controversial matter

“But I’m just selling _____!” People don’t really have an opinion or an aspiration about things like that, … Read More

Most marketing strategies begin with a few things: content, products… and social media.

While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming 92% of marketers in 2014 reported that they place high value on social media.

In the modern marketing landscape, social media allows you to reach almost anyone, no matter what niche your business is in.

But just because marketers recognize the importance of social media doesn’t mean they know how to use it effectively.

Many spend several hours a week on it to get just a little return on investment (ROI). 

Statista sent out a survey to find out how much time per week marketers spend on social media:

As you can see, more and more marketers are spending large amounts of time on social media (16+ hours per week) each year.

It’s not just marketers either—CEOs do it as well. Another survey found that 43% of CEOs spend more than 6 hours per week on social media.

CEOs and marketers wouldn’t spend this much tim… Read More