Author: Content Curator

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Two of the most common questions we hear from our social media consulting clients are “what is the best social media report template?” and “what data points should my social media report include?” 

I have an answer for you, plus get instant access to … Read More

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By now, nearly everyone agrees that video is the premier medium for effective content marketing. You can find statistics galore back up that claim—including some jaw-dropping numbers from information hub 50Wheel. According to their report, ninety-one percent of marketers say that video provided ROI in 2020!

But just because … Read More

At first glance, writing a job description might seem like an easy task.

But once you dig deeper, you’ll see there’s a bit more to it than just slapping together a list of job responsibilities and throwing in a salary.

In this guide, we’ll walk you through the step-by-step process of writing an effective job description so you can attract more qualified candidates.

The Easy Parts of Writing A Job Description

When writing your job description, it might help to start with the easy parts first. Details like gathering salary information, minimum qualifications, and a list of benefits or perks of working with your company are relatively simple and easy to do.

However, you really have to dig deeper when crafting your job description in the job summary and job tasks. You want to make it short enough that you don’t lose a potential candidate’s attention, but you also want to make it detailed enough that they can understand if they’re a possible good fit.

This is where a tool like Workable, which offers over 700 job description templates you can use to post your open positions to a slew of job boards, can come in handy. Once you onboard Workable as your applicant tracking system (ATS), you’ll have a much easier time creating, posting, and collecting job candidates that are more aligned with your job ads.

For years now, we’ve been seeing every reputable marketing outlet touting video as the next best thing in marketing, regardless of your industry or niche. And with 85% of consumers wanting to see more video from brands, the creation of video content is unlikely to slow down any time soon. 

The problem for many business owners (and marketers) is that video marketing has a pretty high barrier for entry. Creating videos is neither quick nor cheap and deciding on the type of format, let alone the content can be very difficult.

Here are some great starting points if you’re wondering where to get started with marketing videos.

#1. Explainer videos as a necessity

Everyone who’s been in marketing can tell you about the value of landing pages. A customer needs to know what they’re buying and the copy you write is the deciding factor in whether they buy or not. However, attention spans are decreasing in general and a video can tell much more in a minute than you could with an entire page worth of copy.

Slack’s explainer video, which doesn’t even include any product screenshots, has over 1 million views o… Read More