A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading →
The post 2 Lessons in Bold Content – and 1 in Following the Leaders appeared first on Content Marketing Institute.
And just like that, MozCon Virtual 2021 has come to an end. If you missed day three, read on for top-level takeaways!
Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading →
The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.
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Instagram remains a mystery to most business owners I know.
How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity?
And should we even bother?
Those two are common questions business owners are asking wh… Read More
Your company can have one name that belongs on your legal documents and another name everyone’s familiar with, just like with your personal name.
People often change their names for personal or professional reasons. It can be a middle name, an abbreviated name, or a nickname—anything that feels more natural and fitting.
A “Doing Business As,” or DBA as it’s popularly known, is the commercial equivalent of a nickname.
It’s an excellent tool for businesses to create different products, services, and divisions under unique brand names.
The process of filing a DBA varies from one state to another—sometimes even from county to county.
In this guide, I’ll give you a step-by-step of how to get a DBA.
Ready?
The Easy Parts of Getting a DBA
A DBA can be a fantastic thing for your enterprise’s brand. Instead of sticking to your legal name, you can choose something more exciting and attention-grabbing. Getting a DBA does involve a fair share of paperwork and effort, but considering the benefits you get, it’s worth it.
Generally, DBAs are easy and affordable to file. There’s also greater flexibility to choose a name that meets your expanding and evolving business requirements.
For example, if Martha’s Cookbooks, LLC launches a new website, they can file a DBA for MarthaCooks.com to keep that site’s business activities covered under the umbrella protection of the original LLC (Martha’s Cookbo… Read More
