As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading →
The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.
Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.
Today’s talent market is more competitive than ever, making it difficult to stand out in the job market. More and more HR professionals are relying on Human Resources certifications to find an edge. Additionally, the certificate offers opportunities for career advancement and salary increment. This guide takes you through everything you might need to know about Human Resources certification.
What is Human Resources Certification?
Human resources certification is a designation offered to HR professionals, proving the individual has acquired the relevant knowledge and skills to perform their job. Human resources certification may be obtained in addition to or in place of advanced degrees. Two major HR membership organizations are offering certification are:
The HR Certification Institute (HRCI). This institute has been offering certification for more than 40 years. The organization has a presence in over 100 countries and has certified more than 500,000 HR professionals. HRCI offers at least eight different certifications, some of which we’ll discuss in the next section.
The Society for Human Resource Management (SHRM). The Society is the largest Human Resource membership organization focusing on professional development. The organization launched its certification program in 2014 and currently offers two types of HR certifications.
The Basics of HR Certification
It is not alw… Read More
If overestimated or not fully thought through, your business idea might not deliver as expected. This is something even the most successful brands like Facebook with their Facebook Home know well.
Built to offer users the convenience of responding to messages without opening the main Facebook app, the company thought Facebook Home was a mega-idea. Big enough to elicit a $99 subscription for two years. Less than a month after launching the price was down to a mere $0.99.
For your business to have a better chance of success, you should test it out and have the right tools to help. Dive in below for advice from successful business owners that will give you insights on how to validate a business idea.
#1. The Client Calls the Shots
Reviewing all of your input and determining what works best for your clients is vital when validating a business concept. Interviews allow you to get to the core of what resonates with your customers. Every business owner fears getting ignored. As you make decisio… Read More
The last thing you want when you give a new hire your employee handbook is for them to bury it in their desk without cracking it open. But if you want your employees to read and reference it later, you have to make them want to pick it up.
The employee handbook is an integral part of the onboarding process. Here’s how you can create one that people want to read.
What is an Employee Handbook?
An employee handbook is a document that lays out your company policies, procedures, and employee expectations. It gives comprehensive information about your company and should outline everything that someone working there needs to know.
That doesn’t include job-specific information. Instead, it talks about the company’s values, goals, and vision, and often has welcome letters from the CEO or president of the company. The handbook varies between companies, so yours will look different from another business, even within your industry.
The Basics of Employee Handbooks
All employee handbooks should follow a similar structure. However, it varies based on the size of the company, the type of company, and what your employees need to know. Here’s what you should include in your handbook, no matter your business.
Company History and Mission
It may not be the most important part of the handbook, but talking about the company’s history and mission helps new employees get to know your business. It doesn’t have to be long, but i… Read More
