Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading →
The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.
Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers haven’t utilized broadly yet: designing guest infographics.
There are many reasons to change your company name.
Your business may be going through an identity crisis, and you need a new name that targets your ideal demographic.
Maybe you are using a legacy name that’s affecting your business.
Whatever your reasons, it is possible to change the name of your LLC.
There are even LLC services that can do all the filing with the state for you.
The Easy Parts of Changing the Name of Your LLC
You’re right in assuming that changing your company name is not an easy process. However, some steps are easier than others. First, you’ll need to file an Articles of Amendment with the state to get the process rolling. You don’t need any legal expertise to fill out and file the required form.
You can get the required form for free from the Secretary of State website. Additionally, you’ll get the necessary information and instructions to help you file your application on the website.
You can make this process even easier by using an LLC service like LegalZoom. LegalZoom will take care of the major processes for you. These include creating the amendment paperwork and filing it with the state. You won’t have to worry about where to get the correct forms, how to fill them out, where to send your application, or any other particulars of the process.
Payroll is often an underappreciated career involving long hours, weekends working, and short holidays. Payroll personnel must deal with constantly changing payroll regulations and adhere to federal, state, and local payroll laws in addition to company policy. Payroll certification lets employers and potential employers know that you are competent and up-to-date with payroll laws, regulations, and procedures.
What is Payroll Certification?
Payroll certification is a type of designation awarded to payroll specialists or coordinators after passing a certification exam. This designation proves that the individual has advanced knowledge, skills, and competence in payroll, payroll software, and relevant payroll legislation.
Although there are multiple institutions offering payroll certification, the American Payroll Association (APA) is the de facto issuer of payroll certification. This national payroll certification body has more than 20,000 members. Currently, the APA offers two types of accreditation, which we will explore in the next section.
The Basics of Payroll Certification
The American Payroll Association offers two certifications to cater to different levels of payroll knowledge and professional experience.
Fundamental Payroll Certification (FPC)
The Fundamental Payroll Certification primarily target… Read More
Ready to make the most of the new financial year?
Before you know it, December will be here, and the year will be slipping away. So if you don’t take a moment to plan for growth in your business… it simply won’t happen.
For all businesses, things have changed in the last year, and you’ve had to adapt. The new normal we live in poses numerous challenges along with some exciting growth opportunities. A noticeable shift from offline to online has taken place. Additional people (including your team) are working remotely. The buyer’s journey has become more involved – with online research more prominent than ever.
Of course, I’m not suggesting you need to blow everything up and start again. Some simple tweaks and strategic planning will make all the difference to the growth of your business.
To help you out, Fiverr has put together a helpful eBook that outlines the four key growth drivers you need to focus on this financial year. You can get the whole eBook for free here, and check out key excerpts below.
#1. Create a Data-Driven Strategy
Data is critical to the success of your marketing plan. In fac… Read More
