Author: Content Curator

Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading →

The post 51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work appeared first on Content Marketing Institute.

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Are you looking for a way to strengthen your relationship with customers via mobile marketing and SMS? 

If so, Octopush may be just what you’re looking for. This short message services (SMS) platform allows you to automate the process of sending messages to convert leads and build your customer relationships. 

And it works to address challenges for everyone, whether you are a small or medium-sized business or a large enterprise; whether you are a marketing agency or an IT company. 

If this sounds like something you might benefit from, read on to learn more about Octopush.

Octopush Pros and Cons

Pros

Easy to set upEasy to useApp integrationIntuitive interfaceGood customer support

Cons

Could use improvement in UX/UI

Octopush Features

One of the things that users love about Octopush is the features this platform offers. Generally speaking, it is a business SMS platform that allows you to send text messages to customers in nearly 200 different countries regarding marketing campaigns, follow-ups, reminders, surveys, and more. 

However, by taking a deeper look at Octopush, you see all the things under that general umbrella of SMS that it offers.

SMS Messaging

Octopush is best known for its SMS messaging abilities. That is the main reason people come to use … Read More

You’ve finally registered your LLC and are ready to do business. 

But a few questions still linger. 

How do you distinguish the business owners from the business for liability purposes?

How do members vote on important issues?

What do you do when a member wants to leave the company?

What happens if one of the owners dies?

You won’t find these answers in your Articles of Organization, but an operating agreement can help you cover your blind spots. 

The Easy Parts of Getting a Free Operating Agreement Template 

Getting your hands on an operating agreement is a lot easier than most people think. While always recommended, you don’t necessarily need a lawyer or experience in business law to draft an operating agreement. A quick Google search will unearth countless operating agreement templates to choose from. 

You also get your choice of free single-member LLC operating agreement templates, multi-member LLC operating agreements templates, and everything in between. There are even industry-specific agreement templates to make drafting a copy even easier. 

Operating agreement templates are also standard across industries. Again, you don’t need any specialized experience or knowledge to draft a copy. You only need to know what to include in the agreement. Some of the critical areas your operating agreement should cover include:

OrganizationO… Read More

If you want to succeed at paid social media advertising, you can’t just run randomly selected ad creative. You’ll need to conduct thorough testing to find what resonates with your audience.

But for some marketers and eCommerce businesses, testing social ad creative can be a hard sell. Lack of budget and creative assets are often the excuse given – but we’re here to tell you that they’re imagined constraints. Today, it’s easier than ever to test social ad creative on a limited budget, as long as your imagination is limitless.

Experimenting with your ad creative is invaluable for your social media strategy, whether you’re a well-established online business or still building your brand. Not sure how to get started? We’re sharing our agency’s proven process with you, including the steps we took to help our client generate $1 million in Facebook ads revenue in just one month.

How to conduct social media testing for ad creative

Like any good experiment, running tests on your social ad creative should involve some upfront planning. Otherwise, you could end up running too many ads or introduce too many variables to gather any sort of stat… Read More