Author: Content Curator

Entrepreneurs and business owners usually know what type of products or services they’re going to offer and who they’re going to target.

But they often overlook the foundation that will ensure strong growth for the future—identity.

Defining a clear company identity helps separate you from the competition and engage with your customers at every touchpoint.

Brand identities are more than just a company logo or mission statement—your identity will resonate with your audience and define your brand.

Whether you’re launching a startup or rebranding an existing business, this guide will teach you how to define your brand from scratch.

The Easy Parts of Defining Your Company Identity

Lots of people think it’s hard to define a brand identity from scratch because they don’t know where to start. But this is actually easier than it appears on the surface.

Whether you realize it or not, you already have an idea for your brand identity in your head. Now it’s just a matter of taking that idea and turning it into a reality.

There are tons of great brand identity templates on the web that you can follow. These templates make it much easier to put your ideas in writing and even convey your identity using visuals.

Canva is one of my favorite tools for this. 

Can… Read More

Digital marketing is one of the most lucrative industries in the modern world.

I’m not saying that just because I happen to be in that industry.

I’m saying that because it’s true.

With just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you can make through digital marketing.

Personally, I’ve worked on nearly every continent. (We’re not counting Antarctica, okay?) I’ve worked at cruising altitudes of 36,000 feet. I’ve worked on holidays. I’ve worked on the beach.

And the results? They speak for themselves.

You can reach millions of people around the world with your message or product in a matter of hours.

To get an idea of how quickly digital marketing is growing, check out the graphic below:

This puts digital marketing skills in high demand for businesses of all shapes and sizes.

It’s not just entrepreneurs who need digital marketing chops. With the right digital marketing skill set, you can become one of the most valuable members of a company within a very short period of time.

Whether you work in an established business, a startup, or as a solopreneur, digital marketing skills are absolutely essential.

Sure, it’s tough to master every aspect of digital marketing—it’s … Read More

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more. Continue reading →

The post Curiosity May Have Killed the Cat But It Could Save Your Content appeared first on Content Marketing Institute.

… Read More

TelemetryTV, a digital signage software platform, makes it easy to turn any of your screens into a haven of engaging content–regardless of the industry you operate in.

It stands out in the signage management field by serving an extra-wide range of industries and clients, boasting some of the highest user ratings, and having lower monthly costs than most of its competitors.

So if you’re looking for a signage management solution, you’ll want to stick around for this deep dive.

Below, we go into the best and worst parts of everything TelemetryTV.  

TelemetryTV Pros and Cons

Pros

Lets you build content on its dashboard with its drag-and-drop featuresLets you automate playlistsLets you display more than one piece of content on one screenEasily displays emergency alerts that override programming when necessaryIntegrates with more than 70 appsComes with uptime reporting as well as notificationsCaches content in the background in case your internet goes downLets you build your own custom dashboardEasily creates groups and permissions for content display and editingLets you set and create ad campaigns with exportable reports

Cons

Occasional software updates might interfere with scheduled displays Limited solutions for the free option

TelemetryTV Features

Besides knowing some of the p… Read More