Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help. Continue reading →
The post How to Turn Influencers Into a Powerful Content Force appeared first on Content Marketing Institute.
It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be well on your way to ranking, and to engaging customers on all types of devices.
Finding a cost-effective way to grow your ecommerce audience through word-of-mouth (that actually works!) isn’t easy.
Fortunately, that’s the exact problem ReferralCandy sets out to solve.
The number one thing that sets it apart from other referral tools floating around is that it’s a turnkey tool that guides you through the referral process without needing to have any developer know-how.
It’s there to help you customize how you want to award referral rewards, protect yourself against referral fraud, and grow your referral base.
Below we dive deep into the pros and cons of ReferralCandy as well as its overall reputation and its most useful features.
ReferralCandy Pros and Cons
Pros
Easy no-code setupOffers referral analytics so you always know how your campaigns performEasy-to-use templates you can customize to your likingMobile-first customer experienceDeveloper-friendly tools for greater customization through HTML and CSSPrevents referral fraud by automatically banning fishy referral activityAutomations allow you to promote referral programs on autopilotLets you create referral landing pagesMakes it easy to add trackable referral links to newslettersIntegrates with the biggest ecommerce platforms
Cons
Some find ReferralCandy difficult to customizeCan be a costly investment for up-and-coming businessesCustomer success support could be better
ReferralCandy Features
ReferralC… Read More
The pandemic has disrupted not only our day-to-day lives but has also entirely changed the landscape of businesses and consumer demands, forcing global organizations to adapt to a new normal to thrive.
Webinars have emerged as a powerful tool to help marketers engage with their prospects and drive leads while working from home.
Though webinars are not a new trend, they have gained immense popularity as the ideal tool for effective remote communication. Owing to the several benefits, such as flexibility, time-saving, and cost-effectiveness, webinars are here to stay even after we’re back to some normality.
If you are contemplating conducting a webinar but are not sure how to take the plunge, do not fret! In this blog post, I cover seven tips to help you deliver a compelling and impactful webinar that your audience will remember. Have a look.
1. Choose the right platform to deliver your webinar
Selecting the right platform depends on your objective – whether you want to attract new … Read More
Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.
I predict that you’ll immediately see a difference — fresh traffic, targeted visitors, higher conversion rates, and better SEO.
But before I share the types of content that will drive you more traffic, there are a few things you need to know:
You don’t need to try all of these examples – different content types suit different brands in different ways. If you don’t think that a certain type of content will serve you, no problem. This list isn’t about must-haves. It’s about maybes.
Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway. Want to get started with a video? You don’t need to buy a green screen, editing software, or a pro-grade camera. Use your iPhone and your YouTube account. Start small and work your way up.
Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editori… Read More
