Author: Content Curator

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading →

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Gusto and QuickBooks are online payroll systems designed to help you manage all the ins and outs of payroll management, including taxes, direct deposits, and even contractor payroll. But how do they stack up when compared against each other? After much research and side-by-side comparisons, Gusto ends up being the contender with more payroll perks for fewer fees. Below we dive deep into the strengths and weaknesses of each. 

Gusto Pros and Cons

Pros

Tons of payroll features to automate the tax processMultiple pay rates and schedulesEasy contractor paymentsTime tracking capabilitiesTime off requestsAllows you to create job descriptions and offers policy templatesDedicated phone supportProactive compliance updatesLets you send online offer lettersLets you add on plenty of benefits like a 401k and commuter benefitsLifetime employee accessStores e-signed forms like W-9s and W-2sLets you quickly set up and sign your worker’s comp policyOffers employee self-setup for accounts they can access any timeOffers Gusto debit cards to give employees access to their money

Cons

Does not offer international payrollDoes not offer household employer payroll

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Video marketing is a great way to increase engagement with your audience, but it can be hard to know where to start.

The good news is that you don’t need expensive video equipment or editing skills. There are several ways you can supercharge your email marketing with video and they all have their benefits and drawbacks.

In this blog post, we’ll go over 5 creative ways to use video in email marketing so you can find the right fit for your business.

Ways to use video in email marketing

The following are 5 creative ways to use video in email marketing:

1. Use video for bonus content to delight your subscribers.

Sometimes people might tune out and not read the email that you send them, but a video will keep their attention. You can use this to your advantage by including a video in the email that shows them something new and interesting like behind-the-scenes footage from your latest project or an exclusive offer on one of your products.

Madgicx helps you manage ads for your business so you can reach your audience faster.

It combines seven AdTech products at a competitive price, making it an option for businesses of all sizes.

The platform can get your business results in the first two days you use it, much faster than the weeks to months many other products take.

With many artificial intelligence (AI) options, Madgicx came in first in seven out of nine categories in the G2 Reports, which goes to show how much users love it.

This article goes in-depth about Madgicx’s features, offerings, and reputation among users. 

Madgicx Pros and Cons

Pros

Lots of AI optionsIntuitive mobile appQuick time to valueMany customizable features

Cons

Difficult to set upSteeper learning curveCan’t create ads in the software itself

Madgicx Features

Madgicx has plenty of features to help you reach your audience quickly with targeted ads. With so many features, it gives you all you need to help you boost your business.

AI Audiences

Madgicx comes with AI Audiences, an audience roster with over 100 audience types to choose from. These options make sure that your ads target the right people.

Madgicx lets you blend similar audiences to reach even more people, increase your ROI, and shorten your time to value. The platform shows… Read More

How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. Continue reading →

The post Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series] appeared first on Content Marketing Institute.

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