After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading →
The post 26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue appeared first on Content Marketing Institute.
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The pandemic led to a loss of $22.3 billion in elective revenue while healthcare systems had to focus on providing critical COVID care. There are now opportunities for providers to refocus on patient elective procedures and other profit-generating business operations. LaneTerralever partnered with the Convince and Convert team to produce th… Read More
Long-term business success requires a commitment to both types of customers – new and returning. The key lies in robust lifecycle marketing, where the pursuit of new customers doesn’t interfere with customer retention efforts and vice versa. And the magic bullet for this marketing strategy? Automation.
Here’s how to build an automation strategy for your customer lifecycle marketing efforts across all engagement channels using CleverTap’s complete mobile marketing platform.
The three stages of lifecycle marketing
Although different marketing teams may add more nuanced components to a customer lifecycle process, it boils down to three primary stages:
Attract
The first stage is all about attracting new customers. During this stage, the most important step is to define the target audience. Unlike casting a wide net, getting clear on the ideal customer improves marketing efforts and provides guidance for developing products or services.
This initial stage requires data. Gathering data from interactions with the site as well as things like location, source, age, and other relevant information helps companies understan… Read More
Online payroll services like OnPay make sure you aren’t left high and dry when it comes to managing payroll for both employees and contractors.
Unlike other services, OnPay is flexible enough to meet most if not all of your medium-sized business needs beyond just payroll.
It doesn’t matter if you’re a startup, a restaurant, operate in healthcare or the non-profit sector, OnPay is designed to mold to your needs.
We dive into its pros and cons as well as its most prominent features below.
OnPay Pros and Cons
Pros
Easily automate tax payments and filingsPay by debit card, check, or direct depositOffers customer support from certified payroll professionalsComes with built-in HR toolsMakes it easy to onboard new employeesHelps you manage health and 401(k) plansOffers worker’s comp in all 50 statesAffordable $34 monthly fee plus $4 per additional person
Cons
Customer support quality can varyLimited benefits enrollment featuresPTO features not as intuitive or expansive as other software
How OnPay Compares to Top Online Payroll Services
OnPay comes with many helpful features that go beyond payroll, namely HR tools and benefits features. However, there are other tools out there that do much of the same things. This begs the question: How does it stack up against other options? OnPay is great if you’re working with a remote workforce. Especially because of the contractor features that come wi… Read More
One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading →
The post The What, Why, and How of Video’s Next Revolution in Content Marketing appeared first on Content Marketing Institute.
