Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale. Continue reading →
The post Don’t Let a Poor Customer Experience Derail Your Content Results appeared first on Content Marketing Institute.
If you’re wondering how to start a bookkeeping business, you’re in the right place.
Bookkeeping is a very in-demand service. Despite being smart and successful, so many people have a hard time organizing their books.
And since any disorganization where finance is concerned spells disaster, business owners are always looking for a reliable bookkeeper.
If you have a knack for numbers, are familiar with popular accounting and bookkeeping software, and have a good head for organization, you’re on the right track.
Here’s a beginner’s guide to help you start your own bookkeeping business.
The Easy Parts of Starting a Bookkeeping Business
The easiest part about starting a bookkeeping business is getting started.
With minimal startup costs and no hard requirement for formal education, becoming a bookkeeper isn’t complicated. As long as you have a high school diploma and understand bookkeeping basics and software, you’re good to go.
If you choose to receive specialized knowledge and get yourself certified, it’s only going to boost your marketability and appeal. Additional certifications are great to build credibility in the prospect’s eyes and charge more for your services.
Access to tons of amazing modern booking tools is another advantage.
Most bookkeeping and accounting software is highly advanced and intuitive, which significantly reduces the possibilit… Read More
In today’s fast-paced world, it’s more important than ever for organizations to be able to quickly identify issues, adapt to customer needs, and respond to consistently changing market demands. That’s why applying an agile approach to CRM is becoming more and more popular.
Implementing agile methodologies will allow your team to communicate openly, collaborate with customers, and nurture relationships to suit the customer’s needs. If reducing churn and increasing customer satisfaction sounds like a dream to you, stick with us as we take you through the ins and outs of agile customer relationship management.
What is Agile CRM?
An agile methodology is a common approach to project management based on the Agile Manifesto launched by a group of technologists in 2001. This approach focuses on gradual changes and constant adaptation. It relies heavily on communication, teamwork, and accountability.
In a nutshell, applying an agile approach to your CRM will equip your team with the tools to deliver valuable and unique experiences to every customer. Instead of delivering a cookie-cutter process, your team will be able to adapt to each consumer’s needs affording them greater customer satisfaction, and affording your business, higher consumer retention.
3 Tools to Improve Agile CRM
Although there are some principles behind agile methodology that you’ll need to enlist in your business, you don’t need to go it al… Read More
With a rise in the kind of content being published, the race for getting better rankings is becoming increasingly cutthroat. What used to be limited to just Google Search Results has trickled down into other platforms like YouTube, Amazon, Twitter, and more.
As content guidelines are being updated, so is the type of content being published. And with the newest genre of “influencers” out there, working on YouTube has become one of the biggest things. There are 149 billion videos on YouTube, which is almost 19 videos per person in the world.
So, how do you make sure that your videos end up in front of the right eyeballs like PewDiePie? Well, the answer is simple! YouTube Optimization or YouTube SEO, as they call it. This is one thing that helped his channel snowball to the tune of 110 million subscribers to date. Like Google, there are some tips and tricks of the trade that beginners can use for YouTube optimization. Read on!
“If you are going to post content, you might as well take the time to make sure Google takes notice.”- The Content Factory.
Top 10 YouTube optimization tips for beginners
#1. Search for the right keywords
Like any SEO optimization, YouTube need… Read More
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“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better).
Although many companies are taking social selling seriously these d… Read More
