Author: Content Curator

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Would you like your social media marketing strategy to bring in more leads?

Hardly any business would say “no” to that.

One of the best ways to generate leads from social media (apart from investing in social media advertising) is to use social media listening.

At this point, just about any business … Read More

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal. Continue reading →

The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.

… Read More

Branding is vital for businesses. It’s what sets you apart from your competitors and puts you at the forefront of potential customers’ minds.

Therefore, you should protect your brand with a trademark.

But if you’re a newbie to this kind of thing, then you probably don’t know what kind of protection you need or even what you can protect. Plus, when it comes to actually applying for a trademark, the process can be lengthy and complex.

So in this guide, we’ll explain everything you need to know about trademarks and help simplify the process.

What Is a Trademark?

A trademark is usually a word, phrase, symbol, or design that represents your brand. It belongs to you legally and differentiates your products or services from those of other companies. This means that other companies can’t use similar assets to sell their goods.

The Basics of Trademarks

If you want to apply for a trademark, you need to be equipped with the right knowledge. It’ll make the process clearer and you’ll be less likely to get rejected. So here we’ll explain the ins and outs of trademarks and the trademark application process. 

What Can You Trademark?

You may have assets that you didn’t realize you could trademark. It would be a shame if you didn’t protect them simply through a lack of knowledge. So let’s take a look at what you can and can’t trademark.

The most common trademarks, as mentioned above… Read More

The internet has changed the way we shop, making it possible to buy almost anything online. Products ranging from groceries to clothes are now delivered right to our front door. Yet, despite this convenience, many people are reluctant to make purchases online for fear of not receiving what they ordered or being scammed by a dishonest seller.

As a result, eCommerce companies struggle with low customer retention rates that can lead them into bankruptcy if they aren’t able to turn things around quickly enough. Fortunately, there are some simple strategies you can use that will help your business retain more customers and grow stronger every day.

Image Source: MarketingCharts

In the following article, I’ll outline 8 ways you can improve online customer retention for your eCommerce company so that you don’t find yourself in the red.

#1. Make sure your website is mobile-friendly

Mobile devices are the most popular way to access the internet today. If you&#8217… Read More