Author: Content Curator

LinkedIn is, undoubtedly, the best platform to generate leads and grow your business – hands down!

B2B marketers and other businesses have undervalued this platform for a long time but since it has been acquired by Microsoft, its business-friendly features have made it the top platform for B2B lead generation. 

It is one of the top platforms for relationship building. By publishing personalized content, and taking part in industry conversations, LinkedIn helps you establish a great reputation. 90% of B2B marketers have acknowledged that LinkedIn is great for lead generation, and it has brought significant improvements in their sales pipeline.LinkedIn is responsible for 80% of total B2B traffic. 

Now that you know how important LinkedIn is for B2B marketing, you must be wondering how to craft an effective LinkedIn marketing strategy for your business. 

This article includes a list of tactics and ideas that you can use to create an effective LinkedIn B2B marketing strategy in 2021.

#1. Build a professional brand

This sounds like a very obvious strategy yet many B2B marketers seem to miss it. 

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From Nike to Coca-Cola to De Beers, renowned brands have equally recognizable catchphrases.

And you would be right to assume that these slogans are trademarked.

The good news is that you don’t have to be a multinational company to trademark a phrase or slogan.

Admittedly, the process can be time-consuming and bureaucratic. But it’s possible to trademark your phrase if you know the right steps to take. 

In this post, I’ll highlight the easiest way to trademark a phrase, step-by-step.

The Easy Parts of Trademarking a Phrase

Many people are surprised to find that you don’t necessarily need to go through the tedious process of registering a trademark. Common-law trademarking gives you legal rights to a phrase without needing to file a single document with a government agency.

Under this trademark law, you only need to regularly use your phrase or tagline in your business to be able to consider it trademarked. You’ll also be able to enforce this trademark in the geographical area you operate in. Furthermore, you don’t need to pay anything to obtain your common-law trademark. There are no filing fees, registration fees, or any type of fees associated with this mark. 

In some cases, you may even be able to continue using your trademark in your geographical area even if another business registers the phrase with the federal government.  Additionally, you’ll be able to … Read More

Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples. Continue reading →

The post Content Syndication: What It Is and What It Is Not [Examples] appeared first on Content Marketing Institute.

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Whether you’re starting a new business, launching a new product, updating your pricing, or rolling out a new service offering, market research helps take the guesswork out of your decisions.

Without market research, you could end up wasting tons of money on an idea that the market hasn’t validated.

By taking the time to research your target audience, competitors, industry, and trends, you’ll have a much better understanding of opportunities in your niche. 

Market research helps you identify consumer pain points so you can adjust your products and marketing campaigns accordingly. 

This guide will explain everything you need to know about conducting market research so that you can get it right the first time—even as a complete beginner.  

The Easy Parts of Market Research

Market research can be intimidating. But there are some quick wins you can start with to help you build momentum. Once you get started, the challenging parts of running market research won’t seem so difficult. 

Researching industry trends and market statistics is the best place to start. 

This is usually as simple as a Google search for “[your industry] + trends” or “[your industry] + statistics.” You should be able to find plenty of reliable and sound data about all aspects of your market for inspiration.

Then you can use those trends to start brainstorming ideas and improvemen… Read More

According to a Zapier report, one in three Americans has a side hustle. 

But ideas for a second source of income aren’t always forthcoming. 

The vending machine business has offered many aspiring entrepreneurs an easy barrier to entry. 

This business is low maintenance, has few overhead costs, and is relatively easy to start and manage. 

If this sounds good to you, I will take you through how to start a vending machine business step-by-step.  

The Easy Parts of Starting a Vending Machine Business 

Generally speaking, a vending machine business is one of the easiest types of commercial ventures to start. There are many points of entry into the industry. These include inexpensive options like leasing vending machines, which you can finance yourself. 

Additionally, the vending machine business doesn’t necessarily require unique expertise or even industry experience. Typical daily activities include restocking products, refilling the coin mechanism, emptying the cashbox, and reordering products. These activities can be accomplished in just a couple of hours, making the vending machine business incredibly hands-off. 

Negotiating space for your machine is equally straightforward. Most landlords or business owners are happy to arrange a commission in exchange for space. Here, you’ll pay a specific percentage of your vending machine profits to the landlord. A… Read More