Author: Content Curator

Businesses always seek out the “next big thing” to capitalize on their investment. It could come in the form of a production method or a successful marketing campaign to turn their endeavors into money.

In business, if something can be done to grow your revenue, it should be done. That’s why companies invest their resources to make their existence more sustainable, financially speaking.

The marketing field has become an arena of cut-throat competition, where an ever-increasing number of businesses are fighting for the same pie. They are exploring avenues to stand out from the crowd to either increase the size of the pie or just grab it off the hands of the competition.

Local business directories have come a long way since their inception. Now, they serve as a solid marketing tool to improve a company’s overall digital presence.

What are local business directories and citations?

These are online platforms that, traditionally, contain the authentic Name, Address, Phone (NAP) of a business. These days, the given information may also include work hours and other related information that could help prospects connect with the company.

In most cases, local business directories offer a f… Read More

If you’re going into business with one or more partners, you need to create a partnership agreement. 

Even though these agreements aren’t legally required in a partnership, they can help establish clear rules for operating the business and define the roles for all partners. Partnership agreements bring clarity to any business relationship.

There can be ambiguity over who is responsible for certain aspects of the business and who is entitled to compensation without an official agreement. This can lead to disputes, lawsuits, and potentially end the personal relationship with your partners outside the company.

This guide will teach you how to create a business partnership agreement that’s legally binding.

What is a Business Partnership Agreement?

Partnership agreements are legal documents between two or more partners going into or who are already in business together. The document defines the business structure, capital contributions, ownership interest, decision-making authority, and other roles for each partner. 

A partnership agreement will also spell out the process for a partner leaving the company, selling interest, and how the partners will split profits and losses. 

The Basics of Business Partnership Agreements

Every business partnership will be a bit different, but the best partnership agreements will contain the following core components:

Type of Partnership

From a le… Read More

This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs. Continue reading →

The post 3 Content Lessons To Keep You Off the Long Road to Ruin appeared first on Content Marketing Institute.

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Businesses are required to pay lots of different taxes. In addition to income tax and sometimes sales tax, you’re also responsible for payroll tax. 

Lots of business owners don’t understand how payroll tax works, which can lead to compliance issues and hefty fines—especially if you’re trying to calculate these taxes on your own.

In addition to paying the different payroll taxes, you’ll also need to file reports with the appropriate state, local, and federal government agencies. 

If you’re lost and need help understanding how payroll tax works, this guide is for you. 

What is Payroll Tax?

Payroll tax is imposed by state, federal, and local governments to fund various programs. The taxes come from employer and employee wage withholdings.

A certain percentage of pay from an employee’s wages, salary, and tips are withheld from paychecks. It’s the employer’s responsibility to calculate the withholdings and pay the taxes to the appropriate government agency on the employee’s behalf. 

Some payroll taxes are split evenly by employees and employers—the employer will match the employee’s contribution for each payroll cycle. 

The Basics of Payroll Tax

Let’s take a closer look at the different types of payroll taxes and how they work. The following sections will help you understand payroll tax at a higher level.

Federal Insurance Contribution Act (FICA)… Read More