Author: Content Curator

Trademarking a logo with the United States Patent and Trademark Office (USPTO) is a long and complex process. 

USPTO is extremely strict on trademark applications that are too similar to an existing trademark. You also need to complete the paperwork perfectly and include relevant documents and specimens to support your claim. 

But it doesn’t have to be such a complicated and overwhelming process, especially when you have LegalZoom on your side. 

Stick with us as we explain all the important steps in trademarking a logo and what you need to look out for to have your application approved the first time around. 

The Easy Parts of Trademarking a Logo

Although trademarking a logo can be complex, there are plenty of benefits to be gained from the process. 

A federal trademark registration is a valuable asset to your business. This is particularly true if you plan on selling your business, as it gives you something tangible to sell. If your brand isn’t trademarked, nothing is stopping the buyer from imitating your products. 

A trademark also enables you to protect your brand and everything you’ve worked hard for, as you’ll have the protection to take legal action against alleged trademark violations.

If you want to make the whole trademark process a lot smoother, you should enlist the help of LegalZoom. 

LegalZoom is an online legal company that can assist you… Read More

You’ve nailed your website SEO to a tee. Your blogs are performing for your chosen keywords. But your videos, the content you’ve spent hours perfecting, don’t seem to be contributing much to your numbers.

You’re in need of some video SEO.

Increasing the visibility of your video content is as important as creating it. To achieve that, video SEO cannot be an afterthought. You have to start thinking about ‘searchability’ the moment the idea of creating a video pops into your head.

That way you ensure that your video content gives back by bringing in consistent traffic and leads.

This blog post guides you on how to go the extra mile and optimize your videos for search.

First, some video SEO context…

In a recent survey, 71% of people picked YouTube as their favorite platform for watching videos.

However, a video on YouTube might have millions of views and still not rank on Google Search. It’s because, on YouTube, people watch videos based on recommendations and often through auto-play features.

Whereas, for video content to rank on Google, people need to be searching for it. Even if a video ranks number one in search, if no one’s looking for it, it will… Read More

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading →

The post Content Distribution: Everything You Need to Know Right Now appeared first on Content Marketing Institute.

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With over 4.2 billion users and counting, social media is one of the best tools for businesses to reach their target consumers. Think of your followers on social media as potential customers. The more you have, the better for your business.

There are endless ways to go viral and grow your social media following in 2021. Try the following methods and watch your follower count grow exponentially.    

1. Ensure your name and bio sections are SEO friendly

Use keywords in your name and bio that are related to your business. Now that Instagram allows for keyword searches, businesses with SEO-friendly names have a better chance of being discovered by potential customers.

For example, if your business is a bakery in LA, make sure to include the words “bakery”, “LA”, and “Los Angeles” either in your name and bio.

2. Post aesthetically pleasing, sharable content

Thanks to photo editing apps, beautiful photos are more attainable than ever. The more appealing your photos are, th… Read More