Author: Content Curator

In a world with 7.9 billion people, 4.48 billion have social media accounts. That means more than half of the world is using social media. Making it one of the most powerful marketing tools in the age of digital media.

According to statistics, an average user currently spends more than two hours each day on social media. Obviously, many people hang out on social media longer than that. It’s no wonder then that marketers are constantly on the lookout for the next big social media campaign ideas.

But while many brands are still having a hard time breaking through social media, some have already launched phenomenal campaigns that catapulted them into the spotlight. Not only did their sales increase, but these campaigns also made their brands more visible and recognizable.

So if you’re still racking your brains for the best social media strategy, here are ten phenomenal social media campaigns you can learn from.

1. #DistanceDance

Company: Procter and Gamble

Platform: TikTok

What They Did

@charlidamelio

Stay home & do the distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

♬ Big Up’s (feat. Yung Nnelg) – Jordyn, Nic Da Kid

The whole campaign started as a result of a series of phone calls. Ohio Governor Mike DeWine called P&amp… Read More

Starting any business is hard, but starting a cannabis business is even harder.

Compared to other industries, marijuana businesses face stricter guidelines with licensing, taxes, compliance, and so much more. 

But once you’re able to navigate these rough waters, the potential profits are seemingly limitless. 

This guide will explain everything you need to know about starting a cannabis business from scratch. 

The Easy Parts of Starting a Cannabis Business

While the marijuana industry is commonly associated with hurdles for business owners, there are actually some easy tasks for marijuana startups as well. Focusing on these quick wins can help you build momentum so you won’t feel as overwhelmed with the challenges lying ahead.

One of the easiest parts of starting a cannabis business is the actual formation process. 

There are tons of great online services you can use to legally register your business entity with the state. Whether you’re starting an LLC or a corporation, you can use these services to quickly register your marijuana business and add some liability protection to your operation. 

Another positive note about the cannabis industry is its perception and bright future. The stigma attached to marijuana use, whether it be for medical or recreational use, has changed significantly over the years.

States are adopting more relaxed guidelines for the sale an… Read More

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading →

The post 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff appeared first on Content Marketing Institute.

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Why should you start a blog in the first place?
Step 1 – Find your passion and write a mission statement
Step 2 – Discover your tribe
Step 3 – Develop a memorable brand
Step 4 – Choose a web host
Step 5 – Setup your hosting account
Step 6 – Pick a blogging platform
Step 7 – Create compelling content

It was 2008…

I was unemployed, recently divorced, and searching for a passion project that had escaped me for my 50+ years on this planet.

Jump forward to today and my website, that you are on right now, has had over 16 million readers.

I don’t say that to brag. I say that because perhaps the craziest thing about this whole journey is that I wasn’t a “writer” in the traditional sense, and from a technical perspective I didn’t know the first thing about how to start a blog.

I used a spare $10 to start a blog and ended up growing it into something that others took notice of. I learnt about how to do all of that along the way. From defining my message, buying a domain name, figuring out this whole hosting business, growing a social media following, and eventually finding a way to make some money from the whole thing.

In the beginning the one thing that held me back from starting was the fear of not knowing how or where to start. The fear of not being good enough. The fear of failure.

Today I want to help you overco… Read More