Author: Content Curator

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added to.

That’s why some companies spend over 70% of their marketing budget on content marketing. It’s also revealing how well content marketing does since 73% of these companies are very happy with their content marketing performance. 

So, when in doubt, it never hurts to turn to competitors and other businesses to look for inspiration.

In this article, we’ll take a look at 9 impressive content marketing ideas from brands you can consider.

Before we get started, let’s define what content marketing is.

What is content marketing?

Content marketing itself is any content created with the sole purpose of attracting new customers and turning them into leads.

This includes all different forms of content, including videos, educational blogs, and articles as well as social media advertisements and campaigns. 

Content marketing isn’t focused on getting the sale, but on building hype and brand recognition among possible customers.

A… Read More

Our favorite Shopify Alternative is Zyro, because it’s easy to use and set up, it’s fast for new store owners to learn, and it gives users the flexibility to connect their store to a site, with great security. Get started now and save up to 78%. 

When it comes to managing an online store, no platform is as famous as Shopify, thanks to its huge range of features and how easy it is to use. But that doesn’t mean it’s the best choice for every business or every store. 

We’ve put together a list of the best alternatives for Shopify, what makes them different, and when you should ditch Shopify for another choice instead. Here are our top picks that you should be considering: 

The 6 Best Ecommerce Services

Our favorite Shopify alternative is Zyro, because it’s clean and simple, has a full range of features, and cuts down the learning curve for new store owners. Try now and save up to 78%. To see our full list of the best ecommerce services, check it out here.  

Shopify – Best all-around ecommerce platform Zyro – Best price for a full online storeWix – Best for stores with fewer than 100 productsBigCommerce – Best for large inventoriesSquarespace – Best for cornering a niche marketBluehost – Best for WordPress users who want to sell online 

We consider Zoho Projects the best alternative project management software for its affordability, flexibility, and ease of use. Start your 10-day free trial now.

Trello is one of the most widely used project management software solutions for a reason. Its simple Kanban setup makes it easy for new users as well as more seasoned Agile veterans. Millions of teams trust Trello with their projects, especially when you can have unlimited team members for free.

This software has a visual layout that shows your task cards and assigned team members all on the same page. The platform works especially well for simpler projects and smaller teams. It helps prevent bottlenecks and promotes organization and productivity.

The 9 Best Project Management Software Services

We researched several project management software solutions to bring you the best ones to explore for your team. Zoho Projects earns its place as the best overall project management software for its user-friendly interface and extensive tools that have what you need for projects of any size and complexity. You can see the full list here. 

Zoho Projects—Best overall project management software Monday.com—Best for customizing your project workflow Wrike—Best for marketing and creative teamsFavro—Best for small teams doing it allTeamwork—Best for remote teams and agencies Trello—Best free project management softwareTeamGantt—Best project management software for beginner… Read More

Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success. Continue reading →… Read More

Once upon a time, somewhere in the 1960s, ad men like Don Draper ruled the world of advertising and marketing with a savvy finesse. “If you don’t like what’s being said, change the conversation,” is a line that’s often quoted from AMC’s Mad Men. 

While this approach sounds groovy and made every agency boatloads of money, today, we know that solutions are what sell and interest is what drives intent. In fact, first-party is the bedrock upon which all great content marketing strategies are built.

Using First-Party Data to Inform Your Content Marketing

What Don willfully ignored was the wants and needs of his and his client’s audience. The benefit of first-party data, which is defined as data that’s been explicitly provided by the user taking cognizant action, is that you’re hearing directly from your audience about who they are, what they do, where they exist, and what they’re interested in.

Instead of marrying information and intuition, Don went with his gut on everything and believed creative instinct drove interest and sold solutions. He even threw a full research report straight in the trash in the pilot episode—right in front of the researcher! 

To better understand t… Read More