Author: Content Curator

Research: 5 Insights on Improving the Employee Experience

A top priority for marketing professionals is analyzing and improving the customer experience. We talk to customers, pour over the data, build the necessary technology stack, use customer journey mapping, build feedback loops, and more. 

But what about improving the employee experience? 

Improving the employee experience involves all departments and leaders in an organization. Marketing, HR, finance, operations, sales, customer success, the C-suite, and more are part of the strategic challenge of improving the employee experience. 

In recent months, Ascend2 and our research partners have performed various studies that have revealed helpful data on the state of the employee experience and how to improve that experience. Here are 5 key findings. 

Finding 1: Employee Experience Matters

Time is Ltd and Ascend2 conducted a study to determine the state of the employee experience and its impact on the evolving workforce. In the report, HR leaders overwhelmingly recognize that employee experience and well-being drive productivity, effective collaboration, and more. 

Employee experience matters. Nearly all (94%) of HR leaders surveyed consider employees’ experience at their organization… Read More

How to Start an LLC in New Jersey in 9 Simple Steps

ZenBusiness is our top recommended business formation service for its affordability, quick turnaround time, and seamless formation process. Sign up today and create your LLC for as little as $49 plus state fees. 

A sole proprietorship makes sense for most business owners. If nothing else, starting a sole proprietorship is less expensive and more straightforward, and you don’t have to register a business name in some cases. However, there comes a time when the benefits of starting an LLC far outweigh operating as a sole proprietor. 

An LLC allows you to enjoy personal liability protection, lets you onboard business partners, and you can choose how you would like to be taxed. Furthermore, an LLC is easier to form and operate than a corporation. This guide covers all the steps you need to take to create a Limited Liability Company (LLC) in New Jersey. 

The Best LLC Services For Starting an LLC in New Jersey

Enlisting the help of a professional LLC service will help you avoid making filing errors, save you time, and provide access to a registered agent and other critical business tools and documents. We did our research and created an exhaustive review post discussing the best services for forming an LLC, which include: 

ZenBusiness — Best… Read More

Great Customer Experience Starts with Great Employee Experience

If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy. 

We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering over it.

You can’t have employees that are grumbling and grumpy and don’t like their job and still deliver an excellent product with excellent customer experience. You can probably deliver a mediocre product and a mediocre customer experience, but without that true employee journey being as good as it can be, you’re not going to get there. You’re not going to get their above and beyond, their creative thinking in their free time because they love their job. Their passion is going to be missing.

This is not a Human Resources responsibility. What we are talking about here is a positive employee experience on a day-to-day basis, which HR does not have any control over. We’re not talking about the annual retreat, and how fun is that sexual harassment training, and do we all get bonuses at the right timeframe. This stems from something in the workplace called Team Ali… Read More