We are now in 2022. If accessible email design still hasn’t made it to your top 3 criteria while creating your campaigns, believe us, you are due for a strategy overhaul.
Approximately 15% of the global population live with some form of disability; more than a quarter suffer from visual impairment. Hence, if you’re not focusing on designing accessible emails, you’re losing on two counts:
Your campaigns will appear non-inclusive to the community at large.Your reach and visibility will suffer a massive blow.
Although the primary goal of practicing accessibility is to make your messages comprehensible for people with disabilities (or those using assistive tools like screen readers), it also helps in moving your business forward. How? Because accessible emails are inherently more easy to consume than their non-accessible counterparts. As a result, it makes your communication that much more impactful and effective.
In this article, we will walk you through the importance of email accessibility in absolute detail. That’s not all; we’ll also share a few accessibility design practices that you can implement in your future campaigns! Curious already? Read on to find out.
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