Author: Content Curator

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You are struggling to hit your acquisition targets—the marketing team is bringing in lots of hot leads but the sales team is struggling to convert them. Yet your marketing team is an award-winning one and your sales team is world cup worthy.

Where is the problem with your customer acquisition s… Read More

Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Continue reading →… Read More

Over the last few decades, there have been many advancements in the field of neurology that have improved the human race’s understanding of the brain. Each year, studies discover a new factor that affects our creative mind either positively or negatively. 

The human brain contains several regions that control their respective functions. For example, the hypothalamus controls your reflexes and your endocrine system which is responsible for your hormone levels. Similarly, the frontal lobe is believed to be the region that becomes active when we use our creativity. But certain studies link creativity with multiple regions of the brain, suggesting that human creativity comes from a deeper level of our minds.

Creativity is more than just neurology

The human brain isn’t just a closed circuit. Neurology is simply one aspect of how we can see creativity in human beings. And many studies outside the field of neurology also focus on how the creative mind works. These studies have been conducted by psychologists and psychiatrists alike who have found that the simple act of watching another person be creative brings about a spark of creativity in us. Certain studies even indicate that our habits and our experiences greatly shape our creative abili… Read More

Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, revisit the first 10 episodes with content takeaways, fun facts, and more. Continue reading →… Read More

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see.

Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram.

Do you use hashtags in your posts? Do you feel like you’re getting optimal results with your current hashtag strategy? There’s always more you can do to ensure that you’re boosting your hashtag performance and getting your content seen by more people.

It can be tricky to stay up to date with hashtags and to know which ones are doing well. It can also be a challenge to understand how many to use, what topics are trending, as well as which hashtags your target audience is likely to follow.

For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some FAQs about hashtag use and how to get the most of the little pound sign that we all know and love.

We’ll start with hashtag generato… Read More