Author: Content Curator

Marketing is an art that requires a large collection of tools.

These tools have to be versatile enough that they can be used to create content for any industry, brand, or product. And over time, this set of tools must grow, adapt to the ever-changing ways in which the human race interacts.

These tools also have to perform a specific function; to convey information in an entertaining manner while providing a useful amount of information that nudges the viewer to engage with, buy, or consider buying a certain product or brand of product.

One such tool is the use of video content. In the past decade, video content has enabled large and small brands to promote their products in new and exciting ways that were never even considered before. Things such as the green screen were the first forms of innovation regarding video content and the world has come such a long way from then.

Today, virtually anyone can create video content by either using their phones, cameras, and /or laptops. This is partially due to the creation of video animation which allows people to create compelling storylines and visuals based on their imagination while sticking to a relatively small budget. So today, we are going to discuss the trends … Read More

Marketers spend a lot of time on repeated and low-level tasks. A digital asset management system can help minimize that. But don’t shop for a DAM solution before you do this exercise. Continue reading →… Read More

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Influencer marketing is not new but it is constantly changing and marketers have thoughts. Below are 5 common influencer marketing myths we’ve heard and want to debunk.

Myth #1: Influencer marketing is a fad.

Actually, this may be true, sort of. Hear me out.

Post-COVID data shows a 37% decrease in brands working with influencers and a… Read More

The future of marketing is personalized customer service. Customers are better informed and are demanding the best service possible. Brands that key into this concept enjoy the rewards.

Personalization delivers an improved experience to your customers. It leads to an increased conversion rate and income for your business.

Michael Brenner, a top CMO and founder of the Marketing Insider Group says “the future of marketing is personal.”

Ever wondered what it would be like to have every email you receive, mobile offer you view, the advertisement you see, the website you browse, as well as retail store you visit personalized just for you?

This is made possible with technological advancements. The gathering of customer data and behavioral targeting enables brands to offer a personalized customer experience.

What is personalized marketing?

Personalized marketing gives customers a sense of identity. They cease to be one of the masses and instead become an individual with unique wants and needs. It makes customers feel seen and heard.

How Personalization is Changing the Face of Marketing

80% of consumers are more likely to make a purchase … Read More

Breathe new life into old content with historical optimization. Check out a successful example, then follow the three steps to make it happen. Continue reading →… Read More