Author: Content Curator

AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. Continue reading →… Read More

It’s hard to motivate to change when you’re not feeling the pain of broken processes. But if you don’t solve problems incrementally, you’ll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice. Continue reading →… Read More

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Onalytica recently released a report looking at the average rates influencers were charging across varying activities. Our aim was to show what brands can expect to pay, and to show B2B influencer rates that should be charged based on industry averages.

B2C influencer marketing has been around for around 15 years and is pretty well-establi… Read More

Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content’s chance to impress. Here’s what to watch out for. Continue reading →… Read More

Content marketing is a great way to reach and connect with different audiences. However, it’s not always effective for converting prospects into customers. Reasons for this ineffectiveness var8y depending on many factors. The good news is that you can still change your fortunes and get more leads.

Some content marketing techniques for lead generation are pretty straightforward while others need more creativity. Using these techniques will help you start converting more prospects into customers. Check out these five ways to get more content marketing leads.

1. Use multiple distribution channels

First and foremost, you need to utilize multiple distribution channels to truly harness the power of content marketing. The Internet is constantly changing and new channels for content distribution are appearing every year (sometimes multiple times a year). That’s why you might be missing out on some powerful channels for lead generation simply because you are not up to date with the latest news and thus unaware of these channels.

For example, TikTok has been massive in the past few years. With the pandemic setting in, more and more people started joining the platform which made it a great social media platfor… Read More