Author: Content Curator

B2B content marketing is a unique challenge. You have to post content regularly, insightfully, and uniquely, which can be very difficult given that many topics are constantly rehashed or restated by your competitors.

How can you make your B2B content marketing as effective and useful for your readers as possible?

In some cases, you can do so through your old or previously published blog content. Let’s break down how you can turn unloved blog content into a marketing jackpot for your B2B company now.

Why revitalize and republish old content?

For many brands, revitalizing old content is a good tactic because they have a lot of it! A full-fledged digital marketing campaign often results in dozens of old or unused blog posts and other written content.

That unused, unloved content can still earn your brand money or bolster your current marketing campaign. You’ve already created it, so why let it sit uselessly in the depths of your website’s blog? Think of it as a resource that shouldn’t be underutilized or ignored.

B2B marketing can be tough since you need to post a lot to stay relevant, but old content can fill in gaps for your current dig… Read More

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There’s a lot of work that goes into finding the right influencer or key opinion leader (KOL) for your brand. How do you better the odds of getting a “yes” from the ones you really want to work with?

There can be plenty of speculation, and I am sure you have run into pl… Read More

Bookmark this list of content creation tools, including lesser-known options and an old favorite or two. From idea generators and headline analyzers to research and SEO resources, infographic creators to meme designs, you’ll find tools to help you through the creation process. Continue reading →… Read More

If you own an online business, a platform like Shopify is a great place to set up your store and put your products out in the market.

So once you’ve set up your online store, how exactly do you get sales and boost your conversion rates?

The answer lies in prioritizing your consumers’ demands while designing your store so that not only you can attract more visitors to your site, but also ensure that more of the incoming people make purchases.

Running a Shopify store allows you to control every aspect of your business, from deciding on your store design, choosing which audience you want to target, to mapping out your customers’ entire experience.

The increased control gives you more of an opportunity to experiment with techniques that focus on maximizing sales and conversion rates.

This entire process of implementing different sales tactics to increase the number of your paying customers is known as conversion rate optimization (CRO).

What are conversion rates?

Before proceeding to discuss conversion rate optimization strategies, let’s define what conversion rates are.

Conversion rates are essentially the num… Read More

Hear from founder of the African-American Marketing Association. She talks about how to bake inclusivity into your content marketing strategy, planning, creation, and distribution. Continue reading →… Read More