Author: Content Curator

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You probably have a CX problem. You may not know it, or want to admit it, or may not know how pervasive it is, but you sure need to find out if you expect to make any improvements in it.

Full stop. Let’s reexamine that opening sentence. “You have a CX… Read More

Videos are quickly becoming the leading digital content format for all kinds of eCommerce businesses. Right now, companies use video formats to create new content related to their brands, launch new products, or stay in touch with their audience.

Although video marketing trends existed in previous years, the latest trend analysis shows that video marketing is yet to reach its full potential in 2022. When done right, videos can help eCommerce owners build trust and long-term relationships with their audience, attract new customers, and establish a solid base for increasing brand recognition.

Considering that 83% of marketers using video content claim that this format helped them generate more leads, it’s not surprising to hear videos will become the marketing trend of 2022. Without further ado, here are the top 5 innovative eCommerce video marketing trends for 2022.

1. Video advertising across social media platforms

Social media plays a crucial role in a brand’s success. Essentially, if an eCommerce business wants to raise its visibility and succeed, it’s next to impossible to accomplish that without any social media presence. Therefore, the first and the most critical video trend for 2022 is video ad… Read More

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute. Continue reading →… Read More

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window.addEventListener(“message”, receiveMessage, false);
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iframes[i].height = parsed.height; }
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You probably have a CX problem. You may not know it, or want to admit it, or may not know how pervasive it is, but you sure need to find out if you expect to make any improvements in it.

Full stop. Let’s reexamine that opening sentence. “You have a CX… Read More

Cybercrime is on the rise…

For the first time in history, financial losses from cybercrime surpassed home burglaries, according to the FBI’s Preliminary 2020 Crime Report.

The scary part?

These aren’t just individual hackers sitting in mom’s basement – they are sophisticated criminal enterprises with big budgets and some of the smartest engineers in the world.

The issue is, while digital criminals are getting better at what they do, we as consumers live in apathy about the risks.

This quote from Hari Ravichandran, the CEO of Aura, a digital security company, sums it up perfectly; “Today, there is no differentiation between your digital life and real life. And, while well-financed criminal enterprises have replaced individual hackers, the tools available to protect ourselves have not changed since we were working on desktop computers with dial-up modems.”

Aura also conducted a survey on the topic, which found that 68% of people still use public wi-fi and have the same password for multiple accounts. And almost 40% won’t change their online behaviors because it’s too “time-consuming” or they don’t know how to.

So, the real question is, are YOU protecting yourself online? Or are you o… Read More