Author: Content Curator

11 Tips For Conducting Successful Partnership Marketing

While many businesses might believe they are self-sufficient, partnership marketing can help you collaborate with others to reach a broader audience.

It involves companies with mutual goals and similar target markets launching a campaign together. Many companies are achieving new milestones using this tactic. However, if your goals and vision aren’t aligned, the campaign will likely be unfruitful.

Are you planning a partnership marketing campaign for the first time? These eleven tips will help you approach it effectively.

1. Partner with like-minded brands

Collaborations can help grow your business. An ideal brand would share similar target audiences to your brand and would be looking for an opportunity to make its way into new markets. But that is only the case if you get associated with a like-minded brand that is also not your competitor. So, you need to research properly to find a brand you can form a link with for the campaign.

The purpose of this campaign is to enhance the branding of each business. It must present equal importance of the two businesses in partnership to add new meaning to using a service or a product. With the implementation of strategic marketing, you can show th… Read More

Personalization and the Customer Experience in Digital Marketing [Research]

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Today’s customers and consumers expect a highly relevant experience throughout the entire buying journey and beyond.

But how are marketers utilizing and optimizing personalization to improve the digital customer experience?

To help answer this ques… Read More

4 Critical Cybersecurity Threats You May Encounter as a Digital Marketer

Being a digital marketer isn’t easy. You have to stay on top of trends and continuously innovate how you approach your audience. On top of that, you need to be mindful of cybersecurity threats that could damage your company or clients.

Here are the most common cybersecurity threats you may encounter as a digital marketer:

MalwareSocial mediaCRM softwareWordPress plugins

Let’s discuss these cybersecurity threats further and see what digital marketers can do to deal with them.

Malware

Malware stands for malicious software designed to disrupt, damage, or steal information from a computer system. Malware are of various types that are mainly distributed through malicious websites, phishing emails, or malvertising.

As a digital marketer, you spend most of your day online and are more prone to accidentally clicking on a malicious website or opening an email containing malware attachments.

If in any case, malware attacks your system, it can crack weak passwords, lock your files, spam with ads, slow down your computer, redirect you to malicious websites, and disrupt daily system operation.

Solutions

To protect yourself and your mark… Read More